Inte Q Brings Comedy To Data-Driven Marketers at CRMC 2013

OAKBROOK TERRACE, Ill., June 11, 2013 /PRNewswire/ -- Inte Q™, formerly SHC Direct LLC, a leading customer loyalty program and CRM services provider, is proud to bring a famous Chicago comedy theater to attendees of the Customer Relationship Management Conference (CRMC) on June 18 at the Chicago Hilton Hotel for a very special look at Big Data and its impact on consumers and society.  Accustomed to revealing unexpected insights from volumes of consumer data for retail clients, Inte Q takes the challenge of presenting a new view of Big Data to an entire audience of retail marketing leaders at the industry's premier conference.

"We are bringing the undisputed force in what's funny to CRMC for a special one-time-only look into Big Data," said Jeffrey Harris, president of Inte Q.  "Retailers look at many data points, but nobody's gone deep with humor. We're confident this session will deliver unexpected and memorable results."

The special comedy show will feature up-and-coming comedians performing in-the-moment improv routines and specially prepared sketches.  Only CRMC attendees are able to attend this special show on Tuesday, June 18 from 4:30 p.m. – 5:00 p.m.

"I've always been a big fan of comedy and having a famous Chicago comedy theater join us to poke fun at all things marketing will be a real treat for the CRMC audience," said Devon Wylie, CEO of CRMC.  Retail marketing leaders and key influencers of the future of retail marketing and consumer engagement will gather at CRMC 2013 to be inspired and informed.  Among the valuable presentations and discussions of data acquisition, data management, analytics and retail marketing, the Inte Q-hosted infuses smart comedy to bring a light-hearted yet relevant experience to attendees.

About Inte Q
Inte Q, formerly SHC Direct, is a leader in the loyalty and database marketing industry.  Inte Q (pronounced "inteh que") specializes in helping clients gather relevant customer behavior and demographic data and then making heads or tails of it.  We then create and execute a wide range of insight-based programs that drive greater customer engagement and profitability.  Relied upon by industry-leading retail brands in the United States and Mexico, Inte Q's services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and the latest technologies that enable seamless integration of its platform with client technology systems.  Based in Oakbrook Terrace, Illinois, Inte Q has been serving loyalty program and data analysis needs for major retailers since 1998.  For additional information, please visit www.inteqinsights.com.

About CRMC
The CRMC is the premier Marketing and CRM event in the Retail industry. Founded in 1991, the event now hosts over 600 participants, representing 250 well-known retail brands. Peer to peer sharing, numerous retail case studies, and high-level networking make the conference one of a kind. The 20^th annual CRMC will be held this June 17-19, 2013, at the historic Hilton in downtown Chicago.

CONTACT: Bill Bonner [email protected] 630.297.9773

SOURCE Inte Q