Integral Ad Science Acquires Video Analytics Expert Veenome
Acquisition significantly strengthens Integral's leadership in evaluating media quality and enriches its wealth of expertise in the video advertising market
NEW YORK, March 4, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced its acquisition of Veenome, a service that analyzes online videos for quality of content, brand safety, and viewability. The acquisition continues Integral's mission to innovate and invest in video as well as its overall solutions that enable the digital advertising industry to effectively buy and sell media.
Veenome's unique technology indexes online video content at scale, providing advertisers and publishers with an extremely valuable portfolio of video intelligence. This intelligence, pertaining to the overall 'in stream' quality of the video content and other quality metrics such as 'in banner vs. in stream', audio status, auto-play, location of the player on a page, player size and contextual category, helps buyers and sellers determine the value and quality of the video placement. The offering will be used to enhance Integral's existing video solution that ensures video ads are viewable, fraud-free, in brand safe environments, on contextually relevant sites, and geographically targeted within range. Furthermore, in tandem with Integral's commitment to evaluate media quality for programmatic clients, Integral will be able to leverage this new intelligence to identify, target, and value the most comprehensive and accurate video quality media in RTB.
"As brands rapidly embrace video advertising, the quality of video content, which impacts viewer engagement, has never been more important. It is imperative that brands be able to measure and affect better placement of their video advertising," said Scott Knoll, CEO of Integral Ad Science. "Today's acquisition of Veenome extends our leadership position, bringing our customers the industry's most comprehensive video analytics solution, underpinned by cutting-edge technology and the largest, most experienced team to support it."
"We are excited to join forces with Integral Ad Science, which has a proven track record of delivering game-changing products that drive the industry forward," said Kevin Lenane, co-founder and CEO of Veenome. "We have spent years building Veenome's services to be the most advanced at quantifying the quality of video, and our portfolio of products will make for a perfect integration with Integral's world-class capabilities."
The acquisition reaffirms Integral's already significant investment in video. All Veenome employees will join Integral, and Integral plans to continue to hire top talent to further develop its product offering in this area.
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry's only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser's ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne, Singapore and Paris. Learn more at www.integralads.com.
SOURCE Integral Ad Science
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