Intense Oud Unveils Chicago's First-Ever Mega Experience Center: A Multisensory Journey Where Fragrance Meets Culture

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Intense Oud

Aug 20, 2025, 14:41 ET

CHICAGO, Aug. 20, 2025 /PRNewswire/ -- Opening August 21, the brand invites guests to "Intensify & Awaken the Senses" with an immersive exploration of Eastern perfumery, heritage, and innovation. Intense Oud, the market leader in Eastern perfumery across the Americas, announces the grand opening of its first Mega Experience Center in Chicago, a groundbreaking destination where scent is not just worn, but lived.

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Rooted in heritage and crafted with purpose, the Intense Oud Mega Experience Centre is where Eastern culture meets modern design, giving scent the space it truly deserves. More than a store, it’s a sanctuary for the senses, built for pause, discovery, and identity. Come explore the space where scent becomes an experience. 📍5229 W Touhy Ave, Skokie, IL 60077
Rooted in heritage and crafted with purpose, the Intense Oud Mega Experience Centre is where Eastern culture meets modern design, giving scent the space it truly deserves. More than a store, it’s a sanctuary for the senses, built for pause, discovery, and identity. Come explore the space where scent becomes an experience. 📍5229 W Touhy Ave, Skokie, IL 60077

Blending centuries-old traditions with cutting-edge design, the Experience Center invites visitors into a world where fragrance is discovered through story, ritual, and cultural immersion. From live oud-burning ceremonies to tea rituals and fragrance layering workshops, every corner offers a new way to connect with scent and with each other.

"Fragrance deserves more than a shelf; it deserves a stage," says Abdul Karim Ahmed, CEO & Co-Founder of Intense Oud. "This center is a tribute to my father's vision, the artistry of Eastern perfumery, and the community that has supported us. We've built a space where heritage meets innovation, and where every guest can feel something unforgettable."

The Mega Experience Center is designed as a five-sense journey:

  • Scent: Rare niche perfumes and artisanal attars sourced from master perfumers.
  • Sight & Sound: Cultural installations inspired by Middle Eastern souks and Mughal palaces, brought to life through immersive projections and live music.
  • Taste & Touch: Arabic tea and Eastern sweets served in intimate lounges, paired with personal fragrance consultations.

Grand Opening Event | Media & Public Welcome 5229 West Touhy Ave, Chicago, IL 60077 Thursday, August 21, 2025 | 4:00 PM – 9:00 PM RSVP: go.intenseoud.com/mega-ec
Includes live performances, ribbon-cutting, sensory stations, and exclusive fragrance gifting.

About Intense Oud
Based in Chicago, Intense Oud has redefined the fragrance landscape by introducing Eastern perfumery to the Americas. Known for its curated selection of niche perfumes, oud, and artisanal attars, the brand bridges East and West through storytelling, innovation, and immersive experiences.

SOURCE Intense Oud

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