Interactive Security Webinar: Identifying Early Adopters in a Competitive Market

ADT, AT&T, Vivint, Comcast and a Host of MSOs Expand Security Market with Home Automation

Aug 06, 2013, 08:00 ET from Strategy Analytics

BOSTON, Aug. 6, 2013 /PRNewswire/ -- Strategy Analytics will host a webinar August 22, 2103 to review findings from its segmentation analysis designed to identify consumers in the US most willing to pay for interactive security services. Bill Ablondi, Director of Smart Home Strategies, will also provide an update on key players in this increasingly competitive market including ADT, AT&T, Comcast, Cox, Time Warner and Vivint along with platform providers, AlertMe, Honeywell, iControl, Linear, MiOS and Napco. In addition, a list of new and possible entrants, e.g. DIRECTV, DISH, Ingersoll Rand, Lowe's, Sprint and Verizon will be reviewed.

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"The dynamics of the Interactive Security market are becoming increasingly complex as technology firms arm all competitors with new capabilities making differentiation a challenge," Ablondi commented.  I will present my perspective on these developments and tackle the following questions:

  • Who are the best prospects for Interactive Security? What are the behaviors and attitudes that separate them from the crowd?  How many are there and how much are they willing to pay?
  • How Big, How Fast?  Will Interactive Security expand the market or just cannibalize existing subscribers?
  • Which firms will capture subscribers?  Incumbent security providers, MSOs, Telcos, others …a look at 2013 and our projection for 2018.
  • Beyond security service providers, what is the opportunity for firms supplying them?  A snapshot of Strategy Analytics' "Follow-the-Money" model for Interactive Security.

"Security service providers capture the headlines," noted Ablondi, "but there are a host of vendors that stand to benefit from the transition to interactive security including lock manufactures Kwikset, Schlage and Yale, as well as, technology enablers such as NXP, Qualcomm, Sigma Designs and Silicon Labs to programmable thermostat manufacturers like Carrier, Radio Thermostat Corporation of America, Residential Control Systems and Trane."

The Webinar will include findings from the Strategy Analytics' upcoming report Interactive Security: Market Outlook and Competitive Landscape.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

US Contact: Bill Ablondi, +1 617 614 0700,

European Contact: David Mercer, +44 1908 423 610,

SOURCE Strategy Analytics