NEW YORK, July 27, 2011 /PRNewswire/ -- interclick inc (NASDAQ: ICLK) announces the beta release of the first self-service audience recommendation platform, Genome. Leveraging the largest set of third party data in the industry, Genome provides advertisers with exclusive insights into audience behaviors by recommending which data points drive value and quantify the impact on marketing outcomes.
"Through Genome, marketers, agencies and trading desks can finally get a comprehensive understanding of which data to implement to drive better results," said Michael Katz, founder and CEO of interclick. "This platform is a game-changer in audience planning, eliminating dependencies on inefficient index based tools and taking the guess work out of online segmentation strategy."
From data visualization to functionality to security, Genome is a groundbreaking tool, that helps advertisers better valuate online audiences for maximum campaign performance. The platform can be easily integrated into DMP's and existing technology stacks, allowing agencies to fine-tune their media allocation across Trading Desks and branded media buys.
"Data has never been more widely available than it is today. The challenge has become about determining which data to apply to execute successful campaigns," said Katz. "Current index-based planning tools lack accuracy, and Genome strives to fill that gap by steering advertisers towards optimal audience targeting strategies to build brand value, increase sales and improve ROI."
Genome extends interclick's commitment to transparency, providing clear lift analysis outlining which data works on which sites to align media and data assets. The platform's enhanced segmentation capabilities scale audiences to meet your campaign needs and provide feedback on size/performance ratio, to predict and extend existing consumer segmentations strategies.
Genome maintains stringent data security, enforcing ownership and segregation of data, which will never be co-opted.
interclick (NASDAQ: ICLK) is a technology company which has built the only data-valuation platform for advertisers. Combining its unique technology with analytical expertise and media fulfillment, interclick helps marketers navigate the complex data ecosystem to drive successful online display and video campaigns. The Company's proprietary data-valuation platform, OSM, is a powerful solution which aggregates and organizes billions of data points from 3rd party providers – delivering actionable consumer insights, scalable audiences and the most effective campaign execution. For more information, visit http://www.interclick.com.
SOURCE interclick inc