International Basket Abandonment and Remarketing Specialist Ve Interactive Introduces VeCompliance

LONDON, March 12, 2013 /PRNewswire/ --

The award-winning, cart recovery and remarketing specialist Ve Interactive introduces VeCompliance, a new opt-in and data privacy solution to ensure the legality of remarketing campaigns in all territories and industries. It forms the latest addition to the company's software portfolio, specifically designed to help maximise online efficiency and conversions for e-commerce and affiliate merchants worldwide.

The direct interpretation of Data Privacy Law requires tighter adherence to data privacy in various European countries and in some regulated industries too. This means that the display of a notice before collecting an email address is no longer adequate on its own and is in some cases is now illegal. E-commerce clients affected must now provide explicit consent for contact for 'any' purpose, to ensure that they are aware of, and can exercise choice over, the collection and use of their information.

VeCompliance, the company's new patent-pending software provides consumers a convenient and clickable 'okay' button once they mouse-over and before they enter data into an email field. It is operated by Ve Interactive's existing Asynchronous 'VeCapture' JavaScript software and is independent of any other opt-in functionality on websites. The dynamically fired actionable-field, now ensures that Ve Interactive's clients in those heavily regulated territories and industries are fully compliant, and adhere to the new standard of best practice.

The news coincides with Ve Interactive's attendance of the Performance Marketing Insights Conference in New York today, where Chief Operating Officer of Ve Interactive North America, Stephen Polinsky will be speaking.

"Ve Interactive always ensures that our clients' remarketing and re-engagement programs actively adhere to all data protection and privacy laws," explains Co Founder David J Brown. "If you want your remarketing communications to be legal, it is essential therefore to make sure that your data capturing complies with all applicable laws in all territories concerning the protection of personal data."

VeCompliance is quick, flexible and customisable to implement. No lengthy website redesign or programming is required, therefore there are no delays in getting remarketing programs started. The company works with its clients to make sure that legally compliant local language messaging is used and can offer multilingual capability on the same page too.

About Ve Interactive

Head-quartered in London's Tech City, Ve Interactive, founded in 2009 is a data-driven-solutions company, operating in the e-commerce software sector.

Named the Marketing Services Company of the Year 2012 by The Drum, Ve Interactive has been an industry pioneer; developing cart recovery, lead-generation and remarketing technologies for e-commerce merchants. Its history of successfully increasing online conversions with its enterprise level software and Tier 4 data hosting, (Government level) for over 2,000 clients has earned the company the reputation of being the most trusted abandoned cart recovery solution provider in the industry.

Ve Interactive has expanded its footprint internationally, opening offices in the USA, Australia, Sweden, Brazil, Germany and China. It won a Bronze medal in the Stevie® International Business Awards 2012 for 'Most Innovative Company in Europe,' as well as a Software Satisfaction Award 2012. In 2011 it won a TechWorld UKTI Business Innovation Award, a British Interactive Media Association Award for Retail, and a Marketing Innovation Award.

Twitter @veinteractive, @VeUnitedStates

http://www.veinteractive.com

SOURCE Ve Interactive