International Beauty & Personal Care Business Explored in New HBA Conference

NEW YORK, Sept. 22 /PRNewswire/ -- The ins and outs of international business will be explored in a new educational program being offered by HBA Global Expo & Conference.   The two-day Global Perspectives conference program will provide attendees with proven strategies for forming global partnerships and selling and distributing products overseas.  HBA Global Expo, taking place September 28-30, at the Javits Center in New York is the most important product development event for the cosmetics, personal care, skin care and fragrance industry.

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The Global Perspective Conference opens with a primer on "International Expansion: The Basics and Beyond;" and will give brands the tools to assess the international beauty and personal care marketplace.  Covered in this session will be reaching out to new international distribution channels, the latest research figures on the global marketplace and international trends as well as provide vital advice on shaping a brand's international image and keeping it culturally authentic.

"Negotiating International Regulations," will help attendees know if their product and packaging meet the necessary requirements to go global.   The session on "Not Getting Lost in Translation: Taking International Brands to US Markets," will provide case studies on global brands that have successfully carved out a place for themselves in the competitive US market while retaining their unique brand identities and features speakers from Alchimie Forever, bluemercury, inc., and Caudalie.

The second day of the Global Perspectives Conference will provide detailed information on some of the most important worldwide markets including "The World's Largest Beauty Market: Cosmetics In Europe;" "The Growing Latin American Market;" "East Asian Markets: Opportunities in the Pacific Rim;' and "The Global South: Emerging Markets in India and Fair Trade Opportunities."  

"Providing information that help brands gain more business and grow is the core mission of HBA's educational offerings," said Jill Birkett, Brand Director, Beauty & Wellness.  "The new Global Perspectives Conference is a must attend program for international brands looking to form partnerships in the US and American brands wanting to expand overseas."  

Expert speakers in the Global Perspectives Conference also includes senior executives and top analysts from Astral Health & Beauty, CONUSBAT, Energizer Personal Care, Euromonitor, Mintel, Natura Cosmeticos, Orna Skincare and Pearlfisher.

Complementing the Global Perspectives Conference is a show floor full of international suppliers of packaging, private label, raw materials and  ingredients including for the first time 10 national companies from the Dominican Republic, Polo Cosmesi from Italy and exhibitors from Benin. China, India, Japan, Mexico, Poland, Turkey as well as other parts of the world.

Other conferences in HBA's extensive educational program address marketing, product development, sustainability and trend forecasting topics.  Programming and event highlights besides the Global Perspectives conference include the three day Marketing & Technical Conference, the two-day Green Conference, the one-day Trends Conference and Organic Monitor Workshops on Natural Cosmetics.

Additional show floor highlights include the HBA New Products Innovation and Innovating Trends Showcase by Mintel, the new Trend Spot featuring make-up and skin care demonstrations from celebrity make-up artists, the Social Spot for HBA's online communities and Networking Roundtables.

HBA's Beauty Week™ will also feature a kick-off Keynote Address by Pamela Baxter, President and Chief Executive Officer, LVMH Perfumes & Cosmetics for North America, at 9:00 a.m. on Tuesday, September 28th.   Immediately following the Keynote Address on September 28th will be a special presentation of the "Positively Beautiful" award by SMILE TRAIN organization to iconic supermodel Christie Brinkley.   The Keynote by Pamela Baxter and the "Positively Beautiful" award presentation are free to all registered attendees.  To register in advance for HBA Global Expo & Conference go to www.hbaexpo.com or call 609-759-7603.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading product development for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries.   For three days the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world's leading suppliers.  The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth.  Co-located with HBA will be The Spa & Resort/Medical Aesthetics Expo showcasing the convergence of the traditional and medical segments of the spa and resort industry.

More information on HBA Global Expo & Conference, taking place September 28-30, 2010 at the Jacob Javits Convention Center and to connect on Facebook, Linked In and Twitter go to www.hbaexpo.com.

SOURCE HBA Global