International Charity Strengthens Online Brand Marketing with SDL

Web Content Management upgrade increases customer engagement, site traffic and conversion rates

Oct 05, 2011, 07:00 ET from SDL

NEW YORK, Oct. 5, 2011 /PRNewswire/ -- SDL (LSE: SDL), the leading provider of Global Information Management solutions, announces that Compassion International has launched its new website employing SDL's® Web Content Management solution, SDL Tridion. This move will significantly increase the charity's online presence and enable it to effectively engage with and serve its donors. Compassion is also expecting to dramatically improve the visibility of its child sponsorship offering and additional product lines.

SDL Tridion replaces Compassion's existing content management platform that was struggling to cater for the increasing numbers of online users. SDL Tridion utilizes BluePrinting® technology that allows the charity to synchronize content between multiple websites and easily deploy over 5,000 webpages. Additionally, SDL Tridion's content delivery architecture and hardware updates have already expanded the website's 1,800 user bandwidth to 4,500, almost tripling the number of donors the site can handle globally at any given time.

Since the new site launch, the pages for Compassion's three product offerings - the Child Survival Program, the Leadership Development Program and the Complementary Interventions - have each seen between 50 and 350 percent increase in traffic. The search engine traffic, the number of page views and the conversion rates for the overall site have also increased considerably.  

"Finding the right content management tool that would allow a non-technical marketer the freedom to layout pages in an extremely flexible way, while still being a cost-effective tool for our IT team to develop and manage, was crucial for us," said Dustin Hardage, Web and Interactive Director at Compassion International. "SDL Tridion has empowered the marketing and IT departments to manage donor interaction and engagement while ensuring consistency in brand messaging. We're thrilled that this level of control and flexibility is possible."  

"Non-profit organizations are facing a particularly tough time in this economy, arguably when they are needed the most. By leveraging a scalable Web Engagement Management system such as SDL Tridion, that meets the ever-changing and growing needs of their online demand, more visitors will be able to have a positive user experience when on the Compassion International site," said Jan Jaap Kolleman, CEO of the Web Content Management Solutions division at SDL. "SDL is honored to partner with Compassion International and support the wonderful work that they're doing."

About SDL

SDL is the leader in Global Information Management. Global Information Management enables companies to engage with their customers throughout the customer journey – from brand awareness, to sales and after-sales support – and across languages, cultures and channels.

SDL's best-of-breed Web Content Management, eCommerce, Structured Content and Language Technologies, combined with its Language Services drive down the cost of content creation, management, translation and publishing. SDL solutions increase conversion ratios and customer satisfaction through targeted information across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch, Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft, NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise customers, has deployed over 170,000 software licenses and provides access to on-demand portals for 10 million customers per month. It has a global infrastructure of more than 60 offices in 35 countries. For more information, visit or

About Compassion International

Compassion International is the world's largest Christian child development organization that permanently releases children from poverty. Founded in 1952, Compassion successfully tackles global poverty one child at a time, serving more than 1.2 million children in 26 of the world's poorest countries. Recognizing that poverty is more than a lack of money, Compassion works through local churches to holistically address the individual physical, economic, educational and spiritual needs of children - enabling them to thrive, not just survive. Compassion has been awarded ten consecutive, four-star ratings by Charity Navigator, America's largest charity evaluator. 

For more information, visit

GolinHarris for SDL (Americas) – Ivana Gaspic
+1 415 318 4367

SDL Europe and Corporate Headquarters - Amy Hall
+44 (0)1628 410120

SDL ASIA Pacific - Richard Delanty
+81 90 6695 5313