International Luxury Hotel Association and TrustYou announce partnership to create the first North American Hotel Guest Experience Awards
Jun 11, 2015, 12:43 ET
WEST PALM BEACH, Fla., June 11, 2015 /PRNewswire-USNewswire/ -- The International Luxury Hotel Association and TrustYou, the leading provider of online reputation management and inventor of the Meta-ReviewTM, will be launching their annual North American Hotel Guest Experience Awards in September 2015 at the ILHA Fast Forward 2020 Conference in Orlando. It will be the first partnership of its kind providing an award based on the feedback from travelers around the world.
The awards will identify and acknowledge hotel excellence in the five star and luxury hotel industry in North America based on verified travel reviews from hundreds of review sites, with the rankings powered by TrustYou's Meta-ReviewsTM. The awards will be presented at the ILHA's Fast Forward 2020 Luxury Hotel Conference & Hospitality Wellness Expo, taking place 27 – 29 September, 2015, in Orlando.
"Reviews and guest feedback are increasingly important for travelers as they make their booking decisions. TrustYou is pleased to partner with ILHA to honor hotels that receive constant praise from millions of travelers worldwide, across hundreds of review sites," said Margaret Ady, Vice President of Marketing.
Hotels will be nominated for achieving top scores in in categories ranging from Best Hotel to Best Food & Beverage, Best Spa & Wellness, Best Service and more. Nominees and winners will receive badges that can be placed on their website and marketing materials.
"The awards are based on the only expert opinions that count today, the hotel's actual guests," said Barak Hirschowitz, President of the International Luxury Hotel Association. "Online transparency has changed the way travelers book rooms and created a seismic shift in consumer buying trends. A hotel's online reputation has become the single most important factor when making their final purchasing decision between similar hotels in a location."
Find out if you have been nominated here
TrustYou's Mission is to positively influence travelers' decisions. TrustYou searches and analyzes hundreds of millions of opinions scattered across hundreds of review sites worldwide. Our products are used by suppliers – hotels, accommodations, restaurants – to provide travelers with better services and enhanced offerings by monitoring, surveying and acting upon all worldwide guest feedback. OTAs, meta-search, destination marketers also use TrustYou's Meta-Reviews™ to help travelers purchase wisely. TrustYou's Meta-Reviews™ are based solely on verified travel reviews. They do not include data from TripAdvisor.
About International Luxury Hotel Association (ILHA)
The ILHA (http://www.luxuryhotelassociation.org) is the luxury hotel industry's premier professional association. Its vision is to be the preeminent association promoting, unifying and advancing the luxury hotel industry through insight, opinion and research. ILHA is the largest influencer in the luxury hotel industry and reaches an audience of more than 225,000 hotel professionals in 90+ countries. It also produces the ILHA SmartBrief, the luxury hotel industry's daily news brief and their Luxury Hotel Conference each year. The ILHA provides several media channels to help connect the business world with the luxury hotel industry.
SOURCE International Luxury Hotel Association
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