International Products Group names veteran Amazon, Walmart buyer Jeff Fernandez Executive Vice President
BOCA RATON, Fla., March 7, 2018 /PRNewswire/ -- Veteran Amazon.com and Walmart buyer Jeff Fernandez is the new Executive Vice President of International Products Group, a brand management firm specializing in helping companies at home and abroad launch and market exciting new and existing products in the U.S. marketplace.
IPG is a leading sales and management company that works closely with brand developers, manufacturers and retail outlets to ensure a smooth transition from product launch through consumer purchase. Fernandez has more than two decades of diversified retail purchasing experience in large, multi-format brick and mortar chains, including Amazon.com, the world's largest retailer.
"There are great companies all over the world with amazing products that American consumers would love to get their hands on," Fernandez said. "And there are smaller companies already here in the states looking to expand their reach and grab their share of the market. At IPG, we can help you do just that."
IPG CEO Mitch Gould, a third-generation retail distribution and manufacturing professional specializing in consumer products, says adding Fernandez is exactly what IPG needs to best serve its current and future brands.
"I've known Jeff for a long time and we've done a lot of great work together," Gould said. "Together, we are the perfect pairing of industry knowledge, experience, expertise and contacts to help you succeed in the world's greatest retail marketplace here in the U.S."
IPG has retailer relationships with hundreds of companies, including some of the biggest in retail, such as Walgreens, Walmart, GNC, Costco, Kroger, 7-Eleven, Target, Sam's Club, Dick's Sporting Goods, Staples, Lowe's and Meijer, to name a few.
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Mitch Gould is a third-generation retail distribution and manufacturing professional. He has more than 30 years of experience in the retail industry, with expertise spanning several categories of consumer products in sports nutrition, dietary supplements, skincare, nutraceutical, cosmeceutical and beverages.
Gould, known as a global marketing guru, has represented icons from the sports and entertainment worlds such as Steven Seagal, Hulk Hogan, Ronnie Coleman, Roberto Clemente Jr., Chuck Liddell and Wayne Gretzky to name a few.
For more information on IPG, including how to get your brand in front of the retail industry's most influential buyers, visit www.ipgsales.net.
Please direct inquiries to:
Shaun Cox, 561-544-0719
[email protected]
SOURCE International Products Group
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