SAN FRANCISCO, Oct. 4 /PRNewswire/ -- CoreMedia, a leading Web content management (WCM) company, and Internet Broadcasting (IB), a leading provider of local Web sites, content and advertising revenue solutions to major media companies, today announced a partnership introducing the CoreMedia CMS platform to the North American market. IB will use CoreMedia's dynamic WCM platform to drive audience and revenue growth for newspaper, television, cable and radio companies by creating highly personalized, contextualized user experiences across multiple channels.
IB selected CoreMedia to provide its customers with the most advanced, cost-effective, innovative Web publishing technology on the market, leveraging CoreMedia's industry-leading capabilities such as multi-site management, dynamic content delivery, customizable editorial interfaces with in-context WYSIWYG editing, integrated Web analytics and powerful external application integration. CoreMedia's contextualization technology increases user engagement and the effectiveness of targeted marketing and advertising campaigns, resulting in improved conversion rates and higher overall value for advertisers and media outlets.
"CoreMedia has built the best CMS in the world, hands down. And no one is better at serving the needs of media publishers than IB. The combination of these two traditions through the partnership being announced today is a real game changer," said Roger Keating, Hearst Television's SVP Digital Media and acting CEO of Internet Broadcasting. "IB's new publishing platform built around CoreMedia effectively future-proofs IB's clients in this ever-changing world where content follows users and their friends from the Web to applications and devices."
"Many publishers are looking to upgrade to a publishing platform with a proven ability to scale and unlock innovation – a contemporary platform that lets their sites break away from the pack. They are also seeking to economically expand their content offering, more deeply engage their audience and monetize their digital efforts more fully," said Jeff Kimball, Chief Operating Officer, Internet Broadcasting. "IB can now serve all those needs better than ever – not only for TV stations, but for newspapers, radio stations, magazines and multi-media conglomerates."
IB will install CoreMedia's CMS platform in a cloud environment, where it will become the foundation for IB's SaaS publishing platform, ibPublish. IB will build enhancements and extensions to the CoreMedia platform to create a solution that delivers value to both consumers – no matter where or how they want to consume content – and advertisers that is tailored for the North American media market.
"Media consumption has changed drastically due to the ubiquity of the Internet – with audiences expecting highly personalized, relevant and real-time content at all times, regardless of where or how they're accessing information," said Glenn Conradt, Global Vice President of Marketing, CoreMedia. "We are thrilled that Internet Broadcasting has chosen to leverage our extensive platform experience in managing and delivering some of the world's most demanding media Web sites."
According to an independent research report, "Companies now feel the pressure to move beyond a Web-centric digital presence - they want to be present on social sites, develop mobile strategies, and launch coordinated multichannel marketing campaigns." The report continues, "WCM remains a key component of the customer engagement software ecosystem," – "It's Time To Break Up With Your Custom-Coded WCM," Forrester Research, Inc., July 26, 2010.
IB has selected Perfect Sense Digital (PSD) as its integration partner. IB and PSD will bring the first commercial products based CoreMedia's platform to market before the end of the year.
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company's WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
For further information, please visit: http://www.coremedia.com
About Internet Broadcasting Systems
Internet Broadcasting is the leading provider of solutions that deeply engage audiences and increase revenue for media publishers and advertisers. IB customers get measurable results using end-to-end and a la carte products that incorporate technology, content and advertising products & services. IB customers succeed because they are able to navigate the rapidly changing marketplace and grow their digital businesses in a demonstrably cost-effective way.
Bateman Group for CoreMedia
(415) 503-1818, ext. 16