PATCHOGUE, N.Y., Sept. 20, 2018 /PRNewswire/ -- In an effort to help companies continue to engage their customer base on an ongoing basis, internet marketing company fishbat shares 4 strategies for growing your email list with social media.
While securing the initial interest of a customer largely comes down to effective advertising and proper SEO tactics, maintaining an active email list is an excellent way to keep the company at the forefront of the consumer's mind. Filling out an email database can sometimes be a difficult task, however, so it's important that marketing teams use every tool at their disposal to get company outreach in front of as many people as possible.
Below are four strategies that companies can take advantage of in order to grow their email list using social media.
Create Lead-Generating Facebook Ads. Sometimes the best solution to increasing your marketing capabilities is through other types of marketing. Carefully crafted Facebook ads that capture the reader's interest and prompt them to sign up for continued information regarding a product or service are very useful when it comes to growing an email list.
Promote Gated Content. One of the most effective ways to grow an email list is to offer access to more content if visitors to the company website sign up for the list. Consumers are already dealing with an inbox full of marketing emails from a number of different companies, so in order to convince them to give out that information, a business needs to provide a certain amount of value in return. Create attractive, attention-grabbing content that prompts customers to sign up for the list and it will be possible to grow the list without being overly pushy.
Create A Contest or Giveaway. To expand further on the idea of providing value to customers, an excellent way to get more signups for an email list is to incentivize signing up with some sort of contest or giveaway. Giving away some free products or services to a lucky few is an incredibly cost-effective way to grow an email list by a huge margin. There are a lot of ways to grow an email list, but this is probably one of the best ways to stretch a limited budget.
Develop Interesting Content with A Call to Action. There are a variety of ways that a company can develop interesting content that appeals to the consumer, and doing so is a large part of what separates an average site from a high-performing one. From creating videos on YouTube to publishing regular blog articles on the company webpage, there are numerous ways that a company can provide entertaining and informative content - all while slipping in a link to subscribe to an email list.
Ultimately, all of these tips come down to providing some sort of incentive for users to give out their information. In order to tap into the marketing benefits that a far-reaching newsletter has to offer, a company needs to make sure that they are providing adequate value to their customers.
Digital marketing company fishbat is a full-service firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]