PATCHOGUE, N.Y., Feb. 15, 2019 /PRNewswire/ -- As part of their continuing initiative to help companies develop a strong brand image, internet marketing company, fishbat, shares 4 ways to increase visual appeal for your brand.
You could have a next-level service offer, and your products might have the potential to be game changers in the industry, but if your company's visuals are lacking, your brand might go unnoticed. End-users consume brands with their eyes first, and the ubiquity of smart mobile devices have made it necessary for businesses aiming for success to invest in aesthetically appealing brand visuals.
If your business has struggled to find the right visuals, read on for four ways to increase visual appeal for your brand.
Leave it to the Professionals
Owning an attractive logo that consumers can easily associate with your brand is the first vital step in increasing the visual appeal of your brand. This task can be challenging for many small business owners whose primary area of expertise is not in marketing or design. If you lack the experience to create an appropriate logo for your brand, it is urgent that you delegate this task to a professional graphic designer.
Reach out to your professional network for suggestions of freelance designers that you can partner with to create your company's logo. If you are unable to obtain a personal recommendation, utilize freelance marketplaces such as Upwork or Fiverr to find the perfect graphic designer to take on this essential project. Ask your graphic designer to create several mock-ups for you to consider. Be discerning about what you like and don't like, and if you have friends that have an eye for detail, ask for their input. Creating a logo is a significant investment in your brand – you'll be glad that you put time and resources into it.
Coordinate a Color Scheme
Once you have an appealing logo, the next step is to further your marketing channels through your brand's image. Select the primary color from your logo accompanied by two or three coordinating colors as the basis for your brand's color scheme. Your company website, email marketing templates, letterheads, brochures and social media pages (where you can customize, like on your YouTube channel) should all utilize this same color scheme. In time, consumers will come to identify this color scheme with your specific brand, but you must be consistent in its use.
Share Share-able Images
When it comes to increasing your brand's visual appeal on social media, you should always consider the medium. Of course, image-heavy content wins the day on virtually every social media platform, but what works for Pinterest and Facebook does not necessarily translate well to Instagram or Twitter. Ultimately, the end goal is for social media users to share your brand's images. Since every platform uses different-sized dimensions for posts, make sure that the content posted matches the platform's image size guidelines.
If your brand has an image or video that performed particularly well on its social media accounts, consider repurposing it for use on a different platform. Repurposing content helps ensure the consistent application of your brand's images, as well as increase brand awareness. It's also a good idea to consider pinning successful image-based content to the top of your brand's social media pages wherever possible – Twitter and Facebook both offer this functionality.
fishbat internet marketing agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Press Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]