NEW YORK, Sept. 17, 2018 /PRNewswire/ -- In an effort to help companies keep consumers happy through all possible avenues, internet marketing company fishbat shares how brands can increase customer satisfaction through employee advocacy programs.
Marketing through traditional means like posts on social media directly from the company are certainly effective, but marketing attempts are often quite obvious. Blatant marketing attempts aren't necessarily bad, but consumers are becoming increasingly resistant to being marketed to. This has prompted companies to seek other avenues of promotion that come across as more genuine, and some of the fastest growing avenues in that sense are employee advocacy programs.
Below are just a few reasons why employee advocacy programs are an effective means of keeping customers engaged and happy.
A Valuable, Genuine Recommendation. A company talking about how great they are often falls on deaf ears, but a recommendation from a third party can often be extremely effective in driving consumers toward taking action. While the best way to accomplish this would probably be through a completely unrelated third-party, encouraging employees to post about the benefits that the company has to offer on their own social media can be a much more personalized and effective avenue for promotion.
Improved Company Reputation. Customers are happier when they are purchasing from companies they trust. With employees advocating for the company and speaking up about their valuable products and services, it gives the impression that the organization is a good place to work - even to the extent that employees are going out of their way to promote it. While offering value to the customer is the primary way that a company sees success, reputation and name recognition online can go a long way toward securing new customers and keeping existing customers happy with their decision to make a purchase.
Better the Company as A Whole. Part of providing an excellent product to consumers is having a talented staff with the creativity, skill, and drive to keep a company moving forward. By getting current employees involved with social media and talking the company up as a place to work, it may be easier to attract top talent to the company. Degree of compensation is important to most employees, but equally important is an excellent work environment where people enjoy their jobs and don't dread going to work every day. By increasing the quality of the workforce through recruits gained through worker advocacy programs, the business can provide a more valuable product or service to the end user and keep customers happy.
fishbat internet marketing firm is a full-service company that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, [email protected]