WEST HOLLYWOOD, Calif., Aug. 15, 2017 /PRNewswire/ -- New digital lifestyle magazine INTO launched today at intomore.com created for and by global millennials. The original premium content publication aims to enhance the world's awareness of LGBTQ+ lives and issues through the distribution of high-quality news, information and entertainment not found elsewhere.
Under the stewardship of Editor-in-Chief Zach Stafford, formerly an editor-at-large at OUT and award-winning contributor to The Guardian, INTO covers a broad range of topics including travel, entertainment, culture, politics, style, health, and more. The global news digital publication will showcase a mix of long and short form content—everything from cultural stories to provocative features, style advice to beautiful art and photography, exclusive interviews to hard-breaking journalism, all uniquely addressing issues and interests relevant to the larger LGBTQ+ community.
"When Peter Sloterdyk, Vice President of Marketing, and I met to discuss what kind of publication INTO would be, we realized that there was a massive gap in the market when it comes to LGBTQ+ content. We identified an opportunity to resonate with younger, millennial readers—particularly those who are marginalized like the transgender community, queer community and people of color," said Stafford. "With INTO we are producing original content, offering up new narratives that appeal to millennials, 20% of whom identify as LGBTQ. We believe that now is the perfect time to provide our LGBTQ+ readers, their allies, and the world at large with this unseen content."
As an example of the breadth of coverage INTO will provide, the first few months will include:
- Travel features including one that provides an exclusive look at the underground queer dance party of Tbilisi, Georgia—the only place for queers to be themselves;
- News and world affairs including updates on the situation in Chechnya and other injustices globally;
- A monthly transgender interest column penned by Raquel Willis, a Black queer transgender activist and National Organizer for Transgender Law Center, the largest organization in the U.S. advocating on behalf of transgender and gender nonconforming people;
- Celebrity profiles on LGBTQ influencers like Jinx Monsoon, Lilly Wachowski and Perez Hilton;
- Music coverage like the release of Matt Lambert's barbershop video series with Mykki Blanco, Cakes Da Killa and Yung Assata exploring blackness, queerness and music;
- Culture stories such as the in-depth profile of the UK's first gay Muslim couple who were married a few weeks ago and went viral.
INTO offers brands an invaluable opportunity to engage with the LGBTQ+ community, particularly the coveted millennial generation. LGBT Capital estimates the global LGBTQ population to be roughly 480 million individuals with an aggregated annual spending power of more than $5 trillion USD, including $917 billion in the U.S. alone. Furthermore, a 2017 Ogilvy survey shows that "LGBT-inclusive advertising can be a key business driver among consumers as 64% of LGBT allies and 46% of all Americans surveyed say that seeing a brands' LGBT-inclusive advertising would make them more likely to consider purchasing its products/services."
"The numbers tell a clear story about how essential it is for brands to establish and maintain an ongoing relationship with the LGBTQ+ community," said Michele Tobin, vice president of brand partnerships and advertising for INTO and Grindr. "We collaborate with brands' in-house or agency teams, to provide strategic advice on creative design and development to ensure brands' create authentic campaigns that resonate with the millennial LGBTQ+ audience."
INTO's new brand offerings include custom editorial and original branded content, video and display advertising, research, as well as activations at INTO's live event series.
ABOUT INTO MAGAZINE
Founded in 2017, INTO is a new digital lifestyle magazine for the global LGBTQ community providing a unique collection of articles, videos, photography, and more. The publication aims to be a window into the modern world by sharing stories and moments that expand perspectives, ignite meaningful conversations, and foster greater connections between who we are and who we aspire to be. Vice President of Marketing Peter Sloterdyk has brought Zach Stafford, a former Editor at Large at OUT Magazine and contributor to Guardian US, to Los Angeles to be the Editor in Chief of INTO. The publication is available online only at INTOmore.com. Follow us on Twitter, Facebook and Instagram.
ABOUT GRINDR AND INTO
With over 3 million daily active users in every country in the world, Grindr is the largest LGBTQ mobile social network. Since its launch in 2009, Grindr has grown to become a fundamental part of users' daily lives globally. The company continues to expand their ecosystem to enable all users to connect to the world around them. Through INTO, a digital content channel for and by the LGBTQ community, various events, and experiential opportunities, Grindr is helping users engage across the spectrum.
Headquartered in West Hollywood, California, Grindr is powered by a team of over 100 employees. A Certified Transgender-Inclusive Business, Grindr encompasses a diverse and passionate family of makers, innovators, leaders, and most importantly, doers. Grindr employees are fueled by an endless curiosity, an ability to embrace change, a respectful and collaborative work environment, and a knack for crossing every finish line.
Grindr is proud to have been recognized by Fast Company as one of the ten "Most Innovative Social Media Companies in 2016" and by Forbes as a "model for corporate social responsibility."