Introducing App Annie for Google Play

SAN FRANCISCO and BEIJING, June 20, 2012 /PRNewswire/ -- App Annie, the leader in app store analytics and market intelligence for the iOS, Mac and Google Play platforms, today announced the availability of its free and premium product suites for Google Play, the Android App Store. With App Annie for Google Play, publishers are now able to simultaneously track their iOS, Mac and Google Play Android apps within a single, cross-platform dashboard. In advance of next week's Google I/O 2012 conference, App Annie has also created an infographic highlighting the top markets and revenue opportunities for Google Play and iOS publishers.

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As the world's most popular app store data suite, App Annie is used by the top companies in the apps space, including 80 percent of the top 100 iOS publishers. More than 100,000 apps from over 13,000 publishers use App Annie Analytics for insights into their app downloads and revenues, in-app purchase data, ranking across categories and geographies, and app trend analysis. With the launch of App Annie for Google Play, publishers worldwide can take advantage of the most comprehensive, real-time analytics and market intelligence available – gaining unmatched insights into the Google Play Android app economy. App Annie for Google Play features the following three products:

• Analytics for Google Play: App Annie's free, cross-platform analytics service, allows publishers to conveniently track all of their app's commercial data. With App Annie's unified dashboard, publishers can track downloads, revenues, rankings, reviews, featured placements and international breakdowns in one place. And because the service is cross-platform, publishers can directly track their iOS, Mac and Google Play apps side by side.
• Store Stats for Google Play:  App Annie's free ranking stats database delivers the entire Google Play app store rankings to users' fingertips for monitoring, analysis and trend-spotting. Store Stats connects users with an array of data on Google Play apps, including daily ranks, historical ranking, category breakdown, country breakdown, global user ratings, chart movers, active installs and featured placement tracking. Combined, this data allows publishers to track their competitors and better understand the global market dynamics.
• Intelligence for Google Play:  App Annie's premium, enterprise-grade service provides the most advanced market data intelligence available for the app stores. App Annie's download and revenue estimates allow companies, including the likes of EA, Kabam, Microsoft, Nokia and Sega, to analytically inform their complete app store business strategy whether it's competitor analysis, international expansion, product portfolio development, marketing optimization or platform strategy. Fifty percent of the Top 20 iOS publishers are using App Annie Intelligence today.

"At App Annie, our vision has always been to transform the face of analytics and market data services for all major app stores," said Bertrand Schmitt, CEO, App Annie. "The launch of our product suite for Google Play is the first of many major steps towards achieving this vision - and we will always stand by our model of providing great free and paid services so app publishers anywhere can benefit from our technology."

Game of Phones: Google Play is rallying, but iOS continues to reap more gold.

To showcase the breadth of data available with App Annie for Google Play, the company has designed an infographic informing app publishers about the key trends between the Google Play and iOS platforms, including platform revenues, international download and revenue patterns, as well as top growth trends across the app stores. To view the infographic, visit www.appannie.com/game-of-phones.

Pricing and Availability:

App Annie Analytics and Store Stats for Google Play are available for free at: http://www.appannie.com/products/androidlaunch/.

For more information on Intelligence for Google Play, visit: http://www.appannie.com/products/intelligence/.

About App Annie

App Annie is the industry leader in app store analytics and market intelligence for the global app economy. More than 80 percent of the Top 100 iOS publishers use its free and premium services, and more than 100,000 apps from over 13,000 app publishers rely on App Annie Analytics to track their downloads, revenues, rankings and reviews. App Annie is a privately held global company with offices in Beijing, San Francisco, Hong Kong and Paris.

For more information, please visit http://www.appannie.com/, check out our blog, and follow @AppAnnie on Twitter.

SOURCE App Annie