Introducing AQUIS Prime, a Transformative and Clean Approach to Haircare
The tireless beauty tech innovator debuts the first haircare system to work holistically with your hair to prevent damage before it happens from wash to wear.
SAN FRANCISCO, Oct. 1, 2018 /PRNewswire/ -- AQUIS, the pioneer in fast drying, hair towels and turbans introduces AQUIS Prime: a game-changing clean hair care system that holistically works to support hair's health and natural integrity, unveiling your best and most beautiful hair ever. With its iconic hair towels and turbans, AQUIS was the first to create a quick, gentle, more manageable and more effective way to dry hair—up to 50% faster, resulting in less frizz and split ends, and more shine.
What if we could do more to prevent damage even before it starts, before your hair gets wet? Enter AQUIS Prime: the first ever system that reinvents traditional haircare. Simply put, less water and faster drying results in healthier and more beautiful hair. Created after years of dedicated consumer and scientific research, AQUIS Prime products are the first-ever haircare system to prevent the little-known phenomenon called Hygral Fatigue, the damage that happens to hair when it gets wet and loses its strength. The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair. The AQUIS Prime products also helps protect the natural biome and pH state of hair through its safe, gentle, hypo-allergenic and effective clean formulas.
The AQUIS Prime system encompasses four easy steps: The first step is a unique Water Defense Pre-Wash, a pH-balance restoring spray formulated with coconut oil and exclusive amino acid complex that protects strands from inside out before water exposure. The second is a specially-formulated gentle in-shower Rebalancing Hair Wash that gently cleanses hair without irritating the scalp or weakening the hair further, recommended to be used at the end of a shower to minimize time hair is wet.
The third step is the AQUIS hair turban, which speed dries hair correctly and evenly from wet to damp, while protecting hair from further Hygral Fatigue and risk of breakage and cuticle damage. The fourth and final step of the Prime System omits the traditional in-shower conditioning step and replaces it with a Restorative Leave-In Mist that is applied to partially dried hair before styling. Using traditional conditioners on wet hair traps the water inside even though it may deliver a positive cosmetic appearance. The Restorative Leave-In Conditioner locks in moisture weightlessly, restores hair to its natural pH balance and defends against damage.
Using the entire system helps strengthen hair over time and provides noticeable results after a single wash. Ninety percent of women agree that hair was noticeably frizz-free, hydrated, shiny, naturally bouncy and easier to comb through. Hair color stays vibrant longer. Detangling and styling are easier since hair is healthy—fewer products, less time, less damage!
"We are moving towards a hair-positive world, and it's time our products catch up," says Founder Britta Cox. "Instead of temporarily changing the way hair looks, we focus on making it intrinsically stronger and healthier. AQUIS Prime reflects your life, renews your hair's natural beauty, and reclaims the relationship you have with your hair."
AQUIS Prime launched September 2018 on Sephora.com and on AQUIS.com, retailing for $26 — $49.
For more information, visit AQUIS.com.
ABOUT AQUIS
AQUIS is a Bay Area startup committed to helping restore hair from the inside out with a clean and innovative approach to hair care. Based on the insight that less water + faster drying = healthier hair, AQUIS products prevent damage and Hygral Fatigue (the stretching and swelling that happens when hair is wet), protecting its natural biome, and using safe and gentle yet effective formulas— a portion of AQUIS Prime proceeds will be donated to Code For Fun, an organization that provides tech training for teens in the San Francisco bay area so they can become the innovators of tomorrow. AQUIS continues to be a pioneer in haircare and promotes hair confidence for all. For more information, visit AQUIS.com
SOURCE AQUIS
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