NEW YORK, May 17, 2016 /PRNewswire/ -- Bark & Co, the company behind BarkBox, today announced BarkShop Live, a week-long experiment of a new retail experience where dogs do the shopping themselves. Running June 6-12, 2016 in Manhattan, the by-appointment-only "pup-up" shop uses technology to help humans track what their dog really wants to take home.
BarkShop Live is designed for dogs, allowing them to play with unwrapped toys in an open, specially curated space that's absent of shelves and packaged toys found at traditional pet stores. As each dog plays, a high tech vest talks with RFID tags in all the toys and a mobile app on the smartphone of the dog's person, allowing the human to see what their dog likes, dislikes, and LOVES. The app shares a recap of playtime, and allows the human to simply tap and buy their dog's favorite item, which will be shipped directly to their home.
"Building a store for dogs takes more than slapping a bar code on a bone," said Henrik Werdelin, co-founder at Bark & Co. "BarkShop Live comes from our constant desire to know more about how our dogs see the world — and what makes them happiest."
Here's how BarkShop Live works:
- Humans buy a ticket & schedule a pawsonal shopping appointment for their dog: Every cent of their ticket's price can be applied to products their dog loves inside BarkShop Live.
- Dogs show up with their humans, get set up, and PLAY!
- BarkShop technology pays attention while dogs play, and figure out which toys are their favorites.
- Humans choose any of their dog's favorite toys, and BarkShop delivers them straight to their door in a jiffy. Because dogs can't carry shopping bags.
BarkShop Live will offer dogs full access to some of Bark & Co's most popular toys, which were designed in-house based on years of data gathered from shipping 25 million products from BarkShop.com and BarkBox to dogs everywhere. Check out some of Bark & Co's collection here.
BarkShop Live began accepting appointments today at livetickets.barkshop.com.
In a separate announcement today, Bark & Co announced $60 million in new funding to grow and expand its offerings for dogs and their people.
About Bark & Co
Bark & Co is the New York-based startup that's dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 25 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost, one of the largest publishers dedicated to dogs online. To learn more go to Bark.co.
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SOURCE Bark & Co.