NEW YORK, Aug. 18, 2014 /PRNewswire/ -- Kourtney Kardashian, Kim Kardashian West, Khloe Kardashian and renowned hair care company, Farouk Systems, Inc., announced today the launch of Kardashian Beauty, a complete line that will feature professional, salon quality hair styling products, tools and chic accessories at an approachable price point. The Kardashian Beauty line will debut in Spring 2015.
Known for setting of-the-moment hair trends and constantly updating their hair styles, the Kardashian sisters continue to define the category with their iconic manes and styling. The Kardashian Beauty products will include high performance, innovative ingredients designed to create styles for signature Kardashian looks whether they be casual and bohemian or red carpet inspired. Performance won't sacrifice health with products also designed to deliver radiant, beautiful hair that is strong, healthy and brilliant.
"Farouk Systems is a company of hairdressers dedicated to creating beauty, new trends and innovative styling products, so the partnership with Kourtney, Kim and Khloe to introduce Kardashian Beauty was a natural fit," said Basim Shami, CEO of Farouk Systems, Inc. "Our team worked hand-in-hand with the sisters to create a premium product line directly inspired by their iconic styles and individual hair needs, while also honoring our company's commitment to offer superior quality professional products."
While performance and quality were top of mind when developing the line, Kardashian Beauty reflects Kourtney, Kim and Khloe's desire to bring high-end products to their fans at an affordable price point.
"We have been developing Kardashian Beauty carefully with our fans' needs in mind as well as our individual hair care needs," said the Kardashian sisters. "Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market."
Kardashian Beauty will be available in Spring 2015 at select retailers nationwide.
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About Farouk Systems, Inc.
Farouk Systems, Inc. is a Houston based company that manufactures high quality professional hair care products. The company's major brands include CHI® and BioSilk®. Farouk Systems was founded in 1986 by Farouk Shami with the mission of 'Education, Environment and Ethics' and now has more than 2,000 employees and product distribution in over 100 countries worldwide. For more information visit www.farouk.com
SOURCE Farouk Systems, Inc.