The Hard Refresher That's Changing the Game
FORT COLLINS, Colo., March 10, 2025 /PRNewswire/ -- The hard refresher category isn't new, but it's never hit like this. LIGHTSTRIKE flips the script with a non-alc inspired take on alcohol—combining coconut water, sea salt, and 5% ABV for a crushable, fizz-free experience. Built for those who go hard but never tap out, it's the only drink that makes refreshing actually mean something.
Launching with Lemon Lime and Orange Mango flavors, LIGHTSTRIKE is made with 10% coconut water, a touch of sea salt, and, at 120 calories per 12 oz, the non-carbonated, gluten-free, light-bodied beverage blends refreshment and alcohol perfect for any occasion – whether it's the pregame, after-party, or after-after-party. LIGHTSTRIKE is packaged in a resealable 16.9 oz sports drink bottle —because why choose between fun and function? The sports-bottle design lets you call the shots (literally) with a resealable top, so you're always in control of your drinking experience.
"Drinkers are looking for flavor-forward, versatile options that fit in with their lifestyle," said LIGHTSTRIKE Senior Brand Manager Andrew Emerton "When looking at the shelf for an alternative to hard seltzers or a light lager, LIGHTSTRIKE fills that gap. We decided to up the ante and put it in a portable pack type that can keep pace with the party."
Currently available in grocery stores nationwide, LIGHTSTRIKE will be distributed nationally in major retailers and independent outlets in 4 packs ($9.99-$10.99 MSRP) beginning early April 2025.
"Whether it's music festivals, outdoor adventures, or a night out, LIGHTSTRIKE is built to outpace the party," said Emerton. "It's a refreshing companion for high-energy occasions. No carbonation. No heaviness. Just pure, delicious drinkability."
LIGHTSTRIKE will be popping up at different festivals and events throughout the summer including Beyond Wonderland, Electric Forest, and Diplo's Run Club. To find the first alcoholic beverage that's more crushable than hard seltzer, less sugary than RTDs, with the convenience of a sports drink bottle, visit DRINKLIGHTSTRIKE.com and follow us on social media @DRINKLIGHTSTRIKE.
About LIGHTSTRIKE
LIGHTSTRIKE is a hard refresher that's built different. A revolutionary beverage brand dedicated to redefining refreshment for a new generation of consumers, LIGHTSRIKE combines flavor, convenience, and a lighter drinking experience perfect for any high-energy occasion. To discover the world's first hard refresher built to outpace the party, visit DRINKLIGHTSTRIKE.com.
Media Contact:
Kelly Jones
[email protected]
Imagery & Photos:
LINK HERE
SOURCE LIGHTSTRIKE
Share this article