Introducing Mariona: A Tasteful THC Wine Alternative With a Flavor Worth Savoring

Mariona mimics the experience and complex flavor profiles of wine

NEW YORK, July 9, 2025 /PRNewswire/ -- Mariona, a refreshing THC wine alternative, today announced its debut into the hemp beverage market with a line of alcohol-free, flavor-forward THC drinkables. Crafted from the finest juices and all-natural ingredients, each flavor offers an acidity, complexity, and mouthfeel similar to that of wine but without the hangover. With 10mg THC per 750mL bottle, Mariona is low-dose, low-calorie, and designed for the modern consumer. With an MSRP of $29.99 per bottle, three initial SKUs have launched in New Jersey and Tennessee through exclusive distribution partnerships and will continue to roll out to additional markets with a retail-first strategy.

The brainchild of (wife and husband) creative duo Susi Kenna and Dov Friedman, the Mariona brand's development has been a lengthy collaboration of prescient minds. With one bottle intended to be consumed in four pours, each serving contains 2.5mg of THC and 25–45 calories, depending on the flavor. These drinkables, which feature domestic hemp Delta-9 THC, allow for onset within 15–20 minutes of consumption. Unlike seltzers or other single-serve formats, the bottle is sessionable, resealable, and can be enjoyed for four days after opening. Mariona invites consumers to savor their familiar rituals—sipping from a stemmed glass before dinner or with your feet propped up poolside, say—in an entirely new way: through a drink that is complex, alcohol-free, and unmistakably elegant, with an average of 70% fewer calories than a typical glass of wine.

Available in three distinct offerings:

• Plush (red) - A layered journey of earthy fruit backed by woody aromatics. Top notes of plum, black currant, and star anise. Essences of red rooibos, coriander, and oak.
• Sunny (white) - A quenching blend of citrus and verdant herbs. Top notes of Korean pear, grapefruit, and green mango. Essences of chinotto, white tea, and honeysuckle.
• Vivid (pink) - An unexpected punch of mouth-tingling acidity and sun-ripened sweetness. Top notes of hibiscus, golden kiwi, and lemongrass. Essences of apricot, pink peppercorn, and moringa.

"Our vision for Mariona was built on three priorities," said cofounder Susi Kenna,"We wanted to capture the complexity of wine, recreate the sensation of drinking it, and make it—"
"Truly delicious!" interjected cofounder and CEO Dov Friedman. "After nearly 100 formula tastings, we think you'll agree that we accomplished all three."

Jason Eskind, Executive Vice President of Best Brands, shared his enthusiasm for the launch: "We are super excited to launch Mariona across Tennessee. We believe this product style will help bridge the gap between the traditional wine drinker and the new non-alcoholic drinker looking to consume something that still gives them an effect."

Mike Reale, Vice President of Northern Eagle Beverage Company in Northern New Jersey, echoed that enthusiasm: "There's truly nothing like Mariona on the market. As THC beverages explode in popularity, the category is primed for expansion—and wine drinkers are leading the shift. They're craving a sophisticated, alcohol-free alternative that delivers the ritual and flavor they love, without the downsides of wine. Mariona answers that call."

As public perception of cannabis use has shifted, sales of hemp-derived THC beverages nearly quadrupled between 2023 and 2024 and the total U.S. hemp THC market is projected to reach $3.8B in 2025 (Brightfield Group). Mariona is currently available for purchase in over 50 brick-and-mortar retail, bar, and restaurant locations across New Jersey and Tennessee, with additional availability expected over the coming months.

To learn more about Mariona, find a retailer, or attend upcoming tasting events, visit drinkmariona.com.

About Mariona

Mariona is a hemp-derived THC wine alternative crafted for a new wave of discerning consumers. With a focus on sophisticated flavor, presentation, and experience, Mariona elevates how hemp beverages can be enjoyed—beautifully, tastefully, and without compromise. Mariona is a proud member of the Hemp Beverage Alliance. For more information, visit drinkmariona.com.

SOURCE Mariona