Introducing the Newest Fragrance By Jennifer Lopez Launching Live on HSN

ST. PETERSBURG, Fla., June 28, 2011 /PRNewswire/ -- Jennifer Lopez is just five days away from her first appearance with multi-channel retailer HSN, where she will debut her new fragrance Love & Light. The superstar will launch her newest fragrance on the network this Saturday, July 2nd at 12 midnight.

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b)

Love & Light is a sparkling floral woody fragrance that reflects the softer, more sensual side of Lopez.  Iridescent notes of pure Italian mandarin and luscious pomegranate, intertwined with rose crystal absolute and radiant jasmine petals, all wrapped with a luminous aura of seductive musk, and a hint of praline.

"Love & Light is an extension of Love & Glamour. It's the next incarnation. With Love& Light, I wanted to create a fragrance that was less about the world around you and more about your inner light and your spirit. It's about how you feel inside; it's not about your outside world," explains Lopez.

Betsy Olum, general manager of beauty and merchandising strategy at HSN, says, "Jennifer's fragrance will simply come alive through her appearance on HSN. It's a true reflection of who she is, and we know our audience is going to love hearing from her on what influenced the creation of this fragrance."

"In 2002, Jennifer launched the celebrity category for the entire fragrance industry with Glow by JLo," says Emily Bond, Group Vice President of Global Marketing, Coty Prestige.  "Almost 10 years later, we're looking forward to a record number of sales with her debut on HSN.  With Jennifer, it's sure to be another ground breaking moment."

Love & Light features a bottle of sculptural beauty, inspired by the curves of a radiant woman. A pearlescent finish, with pale mint and gold accents, showcases its luminosity.  The dazzling jewel-like cap adds a touch of luxury.  The carton is illuminated with sparkling stardust in a complementary palette.

Available exclusively on HSN and hsn.com, July 2011.  Tune in live to HSN on July 2 at 12 midnight, 12 noon and 9pm to watch Lopez launch Love & Light during these two hour shows.  Visit www.hsn.com keyword: Jennifer Lopez.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty  (e.g.  M. Asam, Benefit, Carol's Daughter, Coty, Elizabeth Arden,  Signature Club A, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle  (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories  (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON Sharif, Serena Williams Signature Statement); and Electronics  (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).  

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile.  HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos.  Mobile applications include HSN apps for iPad, iPhone and Android.  HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

SOURCE HSN