SEATTLE, Feb. 28, 2017 /PRNewswire/ -- Tommy Bahama, the iconic island lifestyle brand, announces the national wholesale distribution of its latest men's fragrance, Maritime. The new addition to the Tommy Bahama men's scent portfolio is now launching at fine retailers nationwide including Belk, Bon-Ton, Dillard's, Lord & Taylor and Von Maur following its exclusive debut at Tommy Bahama stores and tommybahama.com for holiday.
Staying true to the Tommy Bahama brand ethos of celebrating the finer things in life, Maritime is an olfactive reflection of one of the Tommy Bahama man's weekend passions. Drawing inspiration from the pleasure of sailing, Maritime encapsulates the vivacity of the sea.
Created to compliment an idyllic and adventurous lifestyle, Maritime is the scent for the spontaneous and sophisticated set of the Tommy Bahama following. Fueled by an unhindered passion for discovery and adventure, the Maritime man's ultimate idea of relaxation and fulfillment revolves around the exploration and wonder a man can find at sea.
One of the earth's most magnificent marvels, the waves of the ocean are known for their graceful yet rousing brilliance. The notes of Maritime are inspired by the rush and power of ocean waves, which are artfully woven into each layer of the fragrance. The captivating scent draws the wearer in with a zesty combination of citrusy Bergamot, sweet Lavender, fresh Pink Pepper and Clary Sage, concluding with smooth notes of Violet Leaf, Geranium and Ambergris. The fragrance is rounded out with Cedarwood, Sandalwood, Musk and Moss to create a long-lasting and invigorating aroma reminiscent of the sea air.
THE FRAGRANCE
Tommy Bahama Maritime is an Aromatic-Woody fragrance created by Frank Voelkl, Senior Perfumer at Firmenich.
"There's an energy and a feeling of speed in a rolling wave, and like the top notes of Maritime that hook you right in, you are mesmerized with what can happen next," said Voelkl. "As the wave gains height and power, so does the heart of the fragrance, it slowly emerges and crests when it encounters the momentum of the dry down notes. These notes last the longest and drive through to the end, leaving you speechless."
THE CAMPAIGN
Inspired by classic American icons, such as John F Kennedy and Paul Newman and their love of sailing, the Tommy Bahama Maritime fragrance campaign features model, Kelly Rippy, shot by photographer Matt Jones on a yacht off the island of Crete.
THE PACKAGING
From the dynamic olfactive composition, to the timeless bottle design, Maritime exudes the very essence of the carefree styling and effortless sophistication attributed to the Tommy Bahama brand. Reflecting the spirit and fluidity of the sea, the bottle takes on a smooth silhouette, with a clear blue-colored tint contrasting with wood and rope cleat design.
THE COLLECTION
Eau de Cologne Spray 4.2oz $78
Tommy Bahama Maritime is now available at Belk, Bon-Ton, Dillard's, Lord & Taylor and Von Maur as well as at Tommy Bahama stores and tommybahama.com.
ABOUT TOMMY BAHAMA
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is an island-inspired lifestyle brand that defines relaxed, sophisticated style in men's and women's sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 16 of which offer a Tommy Bahama Restaurant & Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers, including Nordstrom and other specialty retailers. For more information, please visit www.tommybahama.com.
ABOUT PARLUX LTD., INC
Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange.
CONTACTS:
Orsi Public Relations 323-874-4073
Dyann Hawkins - [email protected]
McKen-Z Turnyr - [email protected]
SOURCE Tommy Bahama
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