Investors Sought for 'Generation ZERO' Where the Future Is Free of Prostate Cancer

Television personalities Jim Huber and Craig T. Nelson make first stock purchases; Dollar-for-dollar stock match offered through generosity of the Schwartz Family

WASHINGTON, April 28 /PRNewswire-USNewswire/ -- ZERO – The Project to End Prostate Cancer leads the fight to eliminate this most commonly diagnosed cancer among men.  By promoting greater awareness of the need for early detection and leveraging public resources for life-saving research and new treatments for those with advanced disease, ZERO and its supporters will win this fight.

ZERO today announces the launch of a unique non-profit "IPO" – "Immediate Public Opportunity" – so supporters can purchase shares of stock in Generation ZERO: a life-giving legacy that we can provide to our sons and grandsons where the future is free of prostate cancer.

Making the first purchases of Generation ZERO stock are Jim Huber, an Emmy Award-winning commentator now with Turner Sports, and Craig T. Nelson, an actor best known for his starring role in the TV series "Coach," and the new hit show, "Parenthood."

"Obtaining 'Generation ZERO' seems like such an impossible mountain to climb, but if we don't fix our eyes on the peak, if we don't take these first steps, it will be just that -- another hopeless mountain," said Huber on purchasing stock in Generation ZERO.

"Imagine the world without prostate cancer. And then imagine what the same world was saying 60 years ago…imagine the world without polio. It can come true."

ZERO's goal is to raise $2.5 million for free prostate cancer testing, research and community grants, and advocacy measures for increased federal funding to find a cure.  The price of each share is $18.52, and 135,000 shares will be issued.  The issuance amount reflects the number of men who are expected to die of prostate cancer (27,000) during each of the next five years.

Initial supporters who purchase stock will obtain an immediate return on their investment, due to a dollar-for-dollar match for the first $250,000 in stock purchased, as a result of the generosity of the Schwartz Family (of our late CEO William A. Schwartz).

Supporters may choose to purchase Generation ZERO stock in the name of a loved one (grandchild, brother, father, etc.) and designate that person's name to be printed on the stock certificate.

Generation ZERO offers a central "rallying cry" for all members across the prostate cancer community to join forces and work together more closely in the mutual goal of defeating the disease.  "We want our shareholders to become closely involved with us as we lead the fight to eliminate this horrible illness," said ZERO's CEO Quentin "Skip" Lockwood.

Your investment in Generation ZERO gives you the following benefits:

• Putting an end to prostate cancer will eliminate suffering, save 27,000 lives each year, and provide a $2.5 trillion benefit to the economy in increased productivity*
• Participate in ZERO's annual "Summit to End Prostate Cancer" in Washington, D.C., meet with elected representatives on Capitol Hill and advocate for increased federal funding for research to find a cure
• Enjoy insider access at sponsored events such as the DASH FOR DAD/Great Prostate Cancer Challenge national race series and the "Know Your Score" golf tournaments held in the U.S. and Canada
• Share your views on major decisions affecting our organization such as operating plans and policy initiatives
• Receive special Generation ZERO shareholder news and updates
• Take a 2010 tax deduction for the full amount of your contribution

(* Murphy, K.M. and Topel, R.H., Journal of Political Economy, 2006: 114:871-904.)

Shareholders also make a profound difference by enabling ZERO to:

• Test more men for prostate cancer, especially those who are most at-risk yet unlikely to get tested, through ZERO's Drive Against Prostate Cancer mobile medical program
• Support ZERO's advocates in their ongoing mission to increase federal research funding aimed at rapidly moving new treatments and drugs from the science bench to the patient's bedside
• Promote enhanced access to new clinical trials, cutting-edge therapies, educational materials, and other medical service information on our website: ZeroCancer.org
• Accompany men as they battle prostate cancer by providing the latest accurate information about treatments, side effects and follow-up care through our free, online AWARE newsletter
• Create a network of local grassroots ZERO chapters across the U.S. to ensure every man and his family have the tools they need to confront this disease while helping us find a cure

To make your investment in a future free of prostate cancer, visit ZERO at www.ZeroCancer.org

(Full financial prospectus available May 17, 2010, or upon request.)

SOURCE ZERO - The Project to End Prostate Cancer