ORLANDO, Fla., May 16, 2013 /PRNewswire/ -- Ipanema enthusiastically announced today that the brand is the Official Footwear Sponsor of Mercedes-Benz Fashion Week Swim in Miami Beach, FL for the next three years (2013, 2014, 2015.)
As the ultimate fashion flip flop and sandal brand, Ipanema's collection of fun and bold styles are a unique reflection of Rio's fashion-savvy yet unpretentious lifestyle. Named after one of the most famous beaches in the world, Ipanema has the beach in its DNA, and the brand knows there is no better place in the U.S. to fully launch themselves in the fashion community than at Mercedes-Benz Fashion Week Swim.
This sponsorship marks the beginning of the relationship between Ipanema and Mercedes-Benz Fashion Week Swim and is an exciting step for the brand to take after just two years in the U.S. market. Ipanema described the collaboration as "the marriage between an event and brand that share in fashion, novelty, beauty, glamour and summer." These connections make Mercedes-Benz Fashion Week Swim a natural fit for Ipanema.
John Linnehan, Ipanema's National Manager of Sales and Merchandising, said, "This sponsorship represents our commitment to delivering the best in fashionable and sophisticated sandals to the American market."
From July 18th-22nd, 2013, Ipanema will host a poolside cabana and sponsor a selection of designer runway shows during Mercedes-Benz Fashion Week Swim. As the Official Footwear Sponsor, Ipanema will have high visibility poolside, backstage and front of house throughout the event. Ipanema's cabana will showcase their newest styles from the 2014 collection for the first time as well as a limited edition flip flop designed especially for Mercedes-Benz Fashion Week Swim.
Closer to the event, Ipanema will release further details on the brand's presence at Mercedes-Benz Fashion Week Swim 2014.
Ipanema is a fun, hip and colorful sandal and flip flop collection inspired by one of the most beautiful and famous beaches in the world. Made for the fashion-conscious contemporary woman, the styling is constantly in touch with the latest trends. In addition to the brand's inherent fashion sense, Ipanema's products are 100% recyclable and feature unique traits including surrounding prints wrapping around the footbed, anatomic soles offering increased comfort and fit, and enhanced uppers and straps.