BOCA RATON, Fla., Feb. 11, 2013 /PRNewswire/ -- As part of its major growth plan, iPic Entertainment recently signed a lease to build a new eight screen 560 seat luxury movie theater in Houston's River Oaks District, currently under development by OliverMcMillan and slated to open in 2014. Established in 2006 and headquartered in South Florida, iPic Theaters has grown to nine locations with 67 screens in seven states over the last five years. iPic prides itself on a strategic approach towards delivering an "affordable luxury experience" in the cinema marketplace.
"We are excited and proud to bring the revolutionary concept of iPic Theaters to a thriving city like Houston," says President and CEO of iPic Entertainment Hamid Hashemi. "iPic prides itself in transforming the movie-going experience into the ultimate night-out. From the moment of arrival, guests are invited into a surprising, sensory environment. Moviegoers escape to where iconic design and contemporary luxury set the stage for an exclusive lifestyle destination - one that provides style, comfort, relaxation and remarkable technology," he adds.
The new iPic Theaters in River Oaks District will enable guests to enjoy their movie in ultimate comfort and style with the option of Premium or Premium Plus seating and iPic's gourmet chef-driven grab and go and in-theater dining concept, Tanzy Express. Premium seat ticketholders can relax in large, plush leather seats and may purchase their food and beverage direct from Tanzy Express and carry into the theater to enjoy at their seat. Premium-Plus seating features reclining, oversized leather chairs, pillows and blankets, and individual service-call buttons that summon ninja-like servers to deliver signature dishes or hand-crafted cocktails from Tanzy Express.
The River Oaks District location will feature "SALT," iPic Theaters' exclusive bar and lounge, with a unique blend of style and substance creating an intimate setting for crafted cocktails made with market-fresh, seasonal ingredients by Master Mixologist/Advanced Sommelier for iPic Entertainment, in addition to small plate and late night dining selections created by iPic Entertainment's Corporate Chef, Andre Lane.
iPic Theaters in River Oaks District is slated to open in 2014. The theater will feature eight auditoriums with seating between 50 to 90 people in an intimate setting. All auditoriums will be equipped with 4K digital cinema technology. All seats can be reserved ahead of time on iPic's proprietary reservation system on ipic.com or moviegoers can simply download the iPic App to their iPhones or Android for a hassle-free, one-step transaction process. A no-charge exclusive membership program offers iPic guests discount pricing, priority notification of tickets available for sale to blockbuster movies, access to exclusive movie showings, free upgrades to Premium Plus seats and the ability to earn points towards iPic Member Reward programs. For more information on becoming an iPic member, please visit www.ipictheaters.com/become-a-member.aspx
About iPic Entertainment®
Boca Raton, FL-based iPic-Gold Class Entertainment, LLC is regarded as an industry leader developer and operator of unique entertainment destinations, operating exclusive venues that include premium movie theaters, restaurants and stylized bowling centers. iPic Entertainment currently operates nine theaters with 67 screens in Arizona, California, Florida, Illinois, Texas, Washington, and Wisconsin. Visit us on the web at www.ipic.com.
About River Oaks District
OliverMcMillan, a real estate development firm known for creating artistic, enduring, city-street-oriented destinations, has announced development plans for the River Oaks District in Houston, Texas. Upon completion, the $450 million River Oaks District will be a premier shopping, dining, entertainment, residential and office district designed to appeal to area residents and international travelers to the city of Houston. The 15-acre site, located in the heart of Houston, inside Loop 610 and fronting on Westheimer Road, is named River Oaks District, for the adjacent neighborhood of River Oaks. The new 650,000 square foot River Oaks District will complement this neighborhood and the greater Houston area with 270,000 square feet of luxury and best-in-class retail, fine-dining restaurants, cafes and cinemas, along with 100,000 square feet of state-of-the art creative office space, and 279 contemporary residential units.
SOURCE iPic Entertainment