IPSY Opens Its Coveted 25-Day Beauty Advent Calendar to Everyone for the First Time

The limited-edition holiday drop delivers offers over $500 in savings on $682+ worth of beauty from Glow Recipe, Too Faced, Gisou, ELEMIS, and more

LOS ANGELES, Sept. 17, 2026 /PRNewswire/ -- This holiday season, IPSY is opening its 25-Day Beauty Advent Calendar to non-members for the first time, giving more beauty shoppers access to one of its most popular holiday drops. With savings of up to 74%, the 2026 IPSY Advent Calendar features 25 days of beauty surprises from brands including Glow Recipe, Too Faced, Gisou, ELEMIS, and Briogeo.

Valued at over $682, this year everyone can shop the IPSY Advent Calendar for just $179.99 – offering over $500 in savings. The calendar can be purchased today here from IPSY.

Built around the surprise and discovery that have made beauty advent calendars a holiday favorite, each of the calendar's 25 doors reveals a new product shoppers may not have tried before. This year's mix spans established and emerging favorites, bringing a new beauty discovery to each day of the holiday countdown.

What's Inside the 2026 IPSY 25-Day Beauty Advent Calendar

• Too Faced Better Than Sex Waterproof Mascara (Full Size): A waterproof mascara designed to thicken, lengthen, and curl for full, defined lashes.
• Gisou Honey Infused Hydrating Lip Oil in Bee-lini Peach (Full Size): A hydrating lip oil powered by Mirsalehi Honey for soft, glossy lips.
• Briogeo Don't Despair, Repair! Shampoo & Conditioner (Travel Size): An ultra-hydrating haircare duo designed to strengthen and restore moisture to dry, damaged hair.

These are just three of the 25 surprises inside. Visit the site for a few more sneak peeks, or purchase the calendar to reveal them all.

"Our Advent Calendar has become one of the moments our community looks forward to most each holiday season, and opening it to non-members gives more beauty lovers a way to experience what IPSY does best: making beauty discovery exciting and accessible," said Stacey Politi, Chief Marketing Officer at IPSY. "With 25 days of beauty surprises across makeup, skincare and haircare, it's designed to introduce shoppers to products they may not have chosen for themselves, whether they're treating themselves or finding the perfect gift for someone who loves beauty."

The 2026 IPSY Advent Calendar arrives in whimsical "Beauty Land" packaging, transforming the countdown into a playful beauty world designed for gifting or keeping. Following a sellout of last year's IPSY Advent Calendar, IPSY is making a limited allocation of 1,000 IPSY Advent Calendars available to non-members for 2026.

For those looking to keep the surprises coming beyond the holiday countdown, IPSY also offers giftable beauty subscriptions in 3-, 6-, and 12-month options. Gift once, and recipients can enjoy months of curated beauty delivered straight to their door, making the thrill of discovering something new last well beyond the season. To give the gift of beauty discovery, visit IPSY.com/gift.

For greater savings, join IPSY, the ultimate beauty membership, at ipsy.com to unlock exclusive member perks and savings. Members can get the IPSY Advent Calendar for just $149.99, an additional $30 savings over the non-member price that nearly covers the cost of membership before your first bag even arrives.

For press inquiries, please contact [email protected].

ABOUT IPSY 
IPSY is a leading curated beauty membership, uniting millions of hyper-engaged consumers with the products, brands, and inspiration that help them discover their unique sense of beauty. Through monthly subscription deliveries and its e-commerce marketplace, IPSY introduces members to new beauty favorites from both emerging and iconic brands. IPSY is also the go-to platform for beauty brands, providing access to one of the world's largest communities of highly engaged beauty enthusiasts. Powered by expert curation, product innovation, and millions of member insights, IPSY serves as the beauty industry's discovery engine, helping drive product discovery at scale while shaping what's next in beauty. Learn more at IPSY.com.

SOURCE IPSY