IPSY Unwraps the Coveted 25-Day Advent Calendar, Packed With $600+ Worth of Curated Beauty Surprises

Featuring surprises from top brands like Drunk Elephant, Huda Beauty, and Smashbox, the luxe advent calendar makes beauty gifting effortless this holiday season.

LOS ANGELES, Sept. 18, 2025 /PRNewswire/ -- IPSY, a leading beauty membership and subscription platform, is celebrating the holiday season with a curated selection of festive offerings designed to delight beauty lovers and enthusiasts everywhere. At the center of this year's holiday gifting lineup is the return of the highly anticipated 25-Day Advent Calendar, filled with 25 surprise beauty products, available exclusively on ipsy.com/shop starting today.

IPSY's best-selling 25-Day Advent Calendar is back this year with more excitement than ever, featuring 15 full-sized and 10 deluxe-sample size beauty surprises worth over $600, for only $149.99. This year's unbeatable curation includes fan-favorite skincare, bold makeup, and fresh fragrances from iconic brands like Drunk Elephant, Huda Beauty, Smashbox, Too Faced, and more. Wrapped in luxe, giftable packaging, every product has been handpicked to spark joy, inspire creativity, and make the holiday season unforgettable for those who have a passion for beauty discovery and play.

Inside, you'll find top picks like:

• Drunk Elephant D-Bronzi Drops: Give your skin the gift of instant holiday glow with these sunshine-in-a-bottle drops. Packed with antioxidant-rich cocoa extract and protective vitamin F, they warm up your complexion and blend seamlessly into skincare or makeup, delivering a lit-from-within radiance that sleighs.
• Huda Beauty Blush Filter Soft Glow Liquid Blush in Bubble Gum: This dewy festive flush will last through every sleigh ride and soiree. Its silky formula melts into skin for a beautiful pop of color, giving you that just-in-from-the-cold flush—minus the winter chill. Perfect for anyone who wants to channel that sugarplum look.
• Smashbox Always On Mood Board Eye Shadow Palette in Fiery Vibes: Turn up the holiday heat with this fiery mix of warm, ultra-pigmented shadows that blend like a dream and paint the season bright. Packed with velvety mattes and shimmering metallics, each shade melts onto lids for a festive look that's as bold or cozy as you want.

To make the countdown to the holidays even more special, each Advent Calendar also contains a chance to win an extra sparkly surprise. IPSY is giving up to four lucky winners a dazzling pair of half-carat stud earrings featuring Round Brilliant VRAI created diamonds. No purchase necessary. See myipsy.com/hiddengem for more info.

"The holidays are all about giving, and there's truly no better gift for beauty lovers than the chance to discover new products and a new way to play with beauty through IPSY's most sought-after holiday drop," said Kristy Westrup, Chief Merchandising Officer at IPSY. "The IPSY Advent Calendar invites beauty enthusiasts to unwrap beauty, joy, and a little extra sparkle this season. We'll also have more beautifully-packaged, limited-edition holiday drops launching throughout the season, making IPSY the ultimate destination for beauty gifting this year."

In addition to the 25-Day Advent Calendar, IPSY will launch exclusive, limited-edition gifts throughout the season, including IPSY Holiday Boxes, Beauty Ornaments, and Mystery Bags, all available on the member-only IPSY Shop. IPSY also makes it easy to share the joy of discovery with a giftable beauty subscription. Available in 3-, 6-, and 12-month options, each IPSY subscription delivers a selection of personalized picks straight to recipients' doors – just gift once, and loved ones will enjoy months of beauty surprises tailored to their preferences. To give the gift of beauty discovery and learn more about IPSY's holiday collection, please visit ipsy.com/shop.

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ABOUT IPSY
IPSY is the ultimate beauty membership, offering monthly subscriptions that deliver the greatest beauty discoveries and curated favorites just for you. Connecting over 20 million hyper-engaged fans to a network of established and emerging brands, creators, and experts, IPSY is a community of beauty lovers who share a love of self-expression and play. Whether you're a beauty enthusiast or just starting your journey, IPSY is the only beauty membership that blends personal discovery with the power of community—because beauty is more fun together.

SOURCE IPSY