BEIJING, Jan. 19, 2015 /PRNewswire/ -- iQIYI, an independently operated subsidiary of Baidu (NASDAQ:BIDU) and one of the largest internet and mobile video service providers in China, today announced that it has formed a strategic partnership with Intel (NASDAQ: INTC) to enhance its high-efficiency online video platform.
As part of the cooperation, the companies will work together to improve iQIYI's video storage, trans-coding distribution, cloud computing, and big data analysis. Intel will be deeply involved in the transformation of iQIYI's data center and content distribution network with a number of cutting edge technologies, including the Intel Xeon processor, Intel PCIe/NVMe Solid State Drives (SSDs), and ten Gigabit Ethernet Adapters. The hardware, together with Intel's Virtualization Technology, will improve iQIYI's high-performance video platform with efficient and stable data storage and operation.
"We are very excited to be cooperating with Intel, a global technology leader, to further enhance iQIYI's ability to provide the highest quality online viewing experience," said iQIYI's Chief Technology Officer Mr. Xing Tang. "I am confident that this partnership will help us take iQIYI's technology leadership in China's online video industry to the next level."
Intel's General Manager of Consumption Sales Mr. Douglas Cougle said, "As an important partner of Intel, we look forward to working closely together with iQIYI to raise the technology bar in China's online video industry."
The Company's partnership with Intel follows its September 2014 cooperative initiative with Dolby Laboratories (NYSE: DLB) to improve the viewing experience on iQIYI through Dolby surround sound and other Dolby technology. Over the last five years, iQIYI has consistently sought to engage with top technology companies in pursuit of greater innovation.
iQIYI is an independently operated subsidiary of Baidu, the world's largest Chinese search engine, which launched on April 22, 2010. Since its launch, iQIYI has pursued the ultimate online video experience for Chinese users, becoming an industry model in promoting innovation in products, technologies, and marketing.
On May 7, 2013, iQIYI announced a merger with PPS. According to IUT data released by iResearch in November 2014, iQIYI and PPS are among the leaders in the industry in terms of all-platform unique visitors and monthly effective viewing duration.
In the future, iQIYI will continue to pursue providing customers with ever richer video content and a ceaselessly improving viewing experience.
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