iQIYI.com and NVIDIA Announce Establishment of the iQIYI-NVIDIA Research and Development Center

BEIJING, Jan. 23, 2015 /PRNewswire/ -- iQIYI, an independently operated subsidiary of Baidu (NASDAQ: BIDU) and one of the largest internet and mobile video service providers in China, today announced its strategic partnership with NVIDIA (NASDAQ: NVDA). The two companies will establish the iQIYI-NVIDIA Research and Development Center to enhance iQIYI's deep learning and media cloud computing capabilities using NVIDIA's Graphic Processing Units (GPUs) and deep learning architecture. Both sides will improve iQIYI's video platform for a more personalized viewing experience for Chinese users.

"Both companies share a passion for innovation in technology, which forms the basis for the iQIYI-NVIDIA Research and Development Center," said Mr. Xing Tang, iQIYI's Chief Technology Officer and Mr. Shanker Trivedi, NVIDIA's Vice President for Industry Business Development and Worldwide Sales.

iQIYI and NVIDIA will deploy a great deal of technology, including machine learning, cloud rendering, cloud gaming, and virtual desktop infrastructure, among others, to better meet the diversified demands of video production, management, marketing, and meeting viewer expectations.

"NVIDIA GPUs have an advantage in big data applications, and iQIYI has a huge amount of data. As part of our ongoing joint research and development with iQIYI, NVIDIA's machine learning capabilities could be greatly enhanced, and iQIYI will be able to better serve Chinese users," said Mr. Shanker Trivedi.

In 2014, iQIYI built the world's first center for studying and understanding online video content, iQIYI Brain, and worked with top companies in the area of deep learning. NVIDIA has maintained a friendly long-term relationship with iQIYI in software and hardware support and solutions and is the only company actively involved in deep learning ecosystems. The two companies are working closely in their strategic partnership in deep learning and the media cloud. NVIDIA will continue to provide support in research, cutting-edge hardware, and algorithms and, combined with iQIYI's nearly 300 terabytes of monthly video data, NVIDIA will help iQIYI improve the speed and precision of iQIYI Brain.

The applications for deep learning are becoming increasingly diversified, and visual special effects and realistic 3D games are increasing in popularity. As a leader in China's online video industry, iQIYI has also worked with Intel (NASDAQ: INTC) and Dolby Laboratories (NYSE:DLB) on cooperative initiatives. iQIYI and NVIDIA 's continuing partnership will decrease video production costs, improve visual special effects, meet more diverse user needs, and expand cash incomes for the video-sharing industry. "The rapidly developing online video industry in China will benefit from the continued evolution of machine self-learning. By making iQIYI's video platform more intelligent, we will be able to tailor users' viewing experience based on customers' preferences. It will also allow producers to create exciting new content," said Mr. Xing Tang.

The definition of Deep Learning

Deep structured learning or hierarchical learning is a set of algorithms in machine learning that attempt to model high-level abstractions in data by using model architectures composed of multiple non-linear transformations.

About iQIYI

iQIYI, launched on April 22, 2010, is an independently operated subsidiary of Baidu, the world's largest Chinese search engine. Since its launch, iQIYI has pursued the ultimate online video experience for Chinese users, becoming an industry model in promoting innovation in products, technologies, and marketing.

In November 2014, iQIYI announced a merger with PPS. According to IUT data released by iResearch in September, iQIYI and PPS are among the leaders in the industry in terms of mobile end unique visitors and effective viewing duration.

In the future, iQIYI will continue to pursue providing customers with ever richer video content and a ceaselessly improving viewing experience.

About NVIDIA

Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The company's technologies are transforming a world of displays into a world of interactive discovery - for everyone from gamers to scientists, and consumers to enterprise customers. More information at http://nvidianews.nvidia.com/ and http://blogs.nvidia.com/.

For media inquiries, please contact:

iQIYI Inc.
Stephanie Ye
PR Manager, International Communications
[email protected]

Brunswick Group
Beijing
Yajun Zhang
+86 (10) 5960-8600
[email protected]

Beijing
Rachel Morarjee
+86 (10) 5960-8600
[email protected]

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SOURCE iQIYI