iQIYI's CEO Attends UK "Creativity Is Great" Forum

Calls for further cooperation with British TV industry

News provided by

iQIYI

22 Oct, 2015, 04:00 ET

BEIJING, Oct. 22, 2015 /PRNewswire/ -- iQIYI, an independently operated subsidiary of Baidu (NASDAQ:BIDU) and one of the largest internet and mobile video service providers in China, today announced that iQIYI's founder and CEO Mr. Yu Gong attended the UK-China "Creativity is Great" forum during President Xi Jinping's state visit to the United Kingdom.

At the forum, Mr. Gong delivered a speech introducing China's online video industry and calling for further cooperation between the two countries.

The "Creativity Is Great" forum was a key item on President Xi's agenda attended by Prince William and Princess Kate. As the only speaker from China's Internet industry to attend the event, Mr. Gong discussed the development of China's online streaming industry, particularly the rise of self-produced content, the trend toward premium content premiering online at the same time or earlier than on traditional channels and the industry's rapidly diversifying business model.

"China's online video industry continues to develop rapidly and there is huge potential for deeper cooperation between the UK and China," said Mr. Gong. "As an industry leader, iQIYI is looking forward to supporting our British peers and partners to better understand the Chinese market and to bring more quality international content to Chinese audiences."

iQIYI also announced that the second season of its hit self-produced reality show
"I, Supermodel" will be aired in the UK beginning on October 22, simultaneously with its premier on the iQIYI online platform. It is one of a few Chinese shows and movies selected to be aired on Propeller TV to mark the cultural cooperation between China and UK. 

In its first season, "I, Supermodel" received over 280 million click views on the iQIYI platform. The second season of the show was shot in the UK and features British cultural elements, such as British music, fashion and movies.

About iQIYI

Founded in April 2010, iQIYI is one of the largest Internet and mobile video service providers in China. An independently operated subsidiary of Baidu, the world's largest Chinese search engine, iQIYI is focused on providing Chinese users with the best possible online video experience, and has become an industry leader in developing innovative products and technologies.

For media inquiries, please contact:

iQIYI Inc.

Sophie Yu
Director of International Communications
[email protected]

Foote Group

Yajun Zhang
+86 (10) 8429-9544
[email protected]

SOURCE iQIYI

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