Iron Horse Interactive Launches Giftmeister; Shaping the Next Generation of Social Shopping for Consumer Electronics Products

SAN RAMON, Calif., Nov. 3 /PRNewswire/ -- Iron Horse Interactive, a leading multi-channel marketing company, today announced the official launch of Giftmeister, an innovative  online social shopping service helping consumers find, buy and give all types of consumer electronics gifts from both online and traditional retailers.

Giftmeister, which is free to all users and includes more than 225,000 products across all major consumer electronics categories, is now available on the Web at Giftmeister.com, and on iPhones with Giftmeister for iPhone™. Giftmeister will also be available on select Android devices with Giftmeister for Android™, as well as on Facebook with Giftmeister for Facebook™,  in the coming days.

The service makes the consumer electronics shopping experience totally simple, informative and fun by combining all the key information customers seek into a single, easy-to-use interface. Whether consumers are searching for digital cameras, laptops, mobile phones or HDTVs, Giftmeister is the easiest way to shop for technology gifts this holiday season.  

Among the key features included are:

• Mobile functionality: with Giftmeister for iPhone™ and Giftmeister for Android™, consumers have the ability to find, buy and shop for the latest consumer electronics gifts on their preferred smartphone devices. Additionally, the mobile functionality includes Location Based Services(LBS) capabilities that provide consumers with directions to the nearest retailers, as well as on-the-go mobile shopping lists.
• Customer guidance: using its smart product finder interface, Giftmeister provides specific gift and purchasing recommendations customized to each user's age, gender, price range and a wide range of lifestyle based special interests and buying habits.  
• Social shopping functionality: Giftmeister is fully integrated with Facebook, MSN, Gmail, Yahoo! and several other social media and online platforms, enabling users to easily import contacts into their personal shopping network and  allowing them to share wish lists and ask friends for feedback.
• Price alerts: with Giftmeister's price alert functionality, users are updated daily when the price of their desired product is changed, ensuring that customers never miss a deal.
• Wish lists: Giftmeister users have the ability to create and share wish lists of their desired consumer electronics products, ensuring that everyone in their personal shopping network can stay updated on what each user wants, reserve them, and see what others in the network are buying.
• Product reviews and ratings: while searching for new products, users have the ability to read the latest reviews and opinions in order to make the most informative decision possible before purchasing their desired consumer electronics product.

"Consumers in today's environment want to make the most informative purchasing decisions possible, leverage social media and interact in real-time as they shop, and then ultimately, get the best price in the market, doing it as quickly and easily as possible at each step of the way," said Uzair Dada, CEO of Iron Horse Interactive, the parent company of Giftmeister. "Giftmeister was created to accommodate the needs and interests of today's digital consumers, providing them with an entirely new level of ease, innovation and affordability as they search for the latest consumer electronics gifts."

For more information on Giftmeister, please visit www.Giftmeister.com. To download the Giftmeister for iPhone™ app please visit http://itunes.apple.com/us/app/giftmeister/id397678543.

About Giftmeister:

Giftmeister is a brand new free online social shopping service that helps customers find, buy and give consumer electronics gifts in a fun easy-to-use and personalized way. The platform provides users with everything from product reviews to personalized gift recommendations, to real-time pricing alerts, and much more, ensuring users can find consumer electronics products for the best price from their favorite stores as quickly and easily as possible, and make the most informative decisions prior to purchasing. For more information on Giftmeister, please visit www.Giftmeister.com, or follow Giftmeister on Facebook at www.facebook.com/giftmeister.

About Iron Horse Interactive:

Iron Horse Interactive (IHI) is a multi-channel marketing company.  IHI's technology platform and interactive services lets companies increase demand for products and services by reaching their prospects anywhere.

Whether prospects are on your website, a channel partner site, on a social media site, across an ad network or on a mobile device, IHI's technology provides personalized recommendations that keep customers engaged and drives higher conversions.

To learn more about how IHI's technology is helping some of the world's most recognized brands drive lead generation and product sales, visit www.ironhorseinteractive.com.

SOURCE Iron Horse Interactive