Iron Horse Interactive Releases Adverguide™; Shaping the Next Generation of Online Advertising

Leading multi-channel marketing company releases dynamic new online advertising technology; SAP among many customers using Adverguide to achieve high engagement and conversion.

Dec 07, 2010, 10:01 ET from Iron Horse Interactive

SAN RAMON, Calif., Dec. 7, 2010 /PRNewswire/ -- Iron Horse Interactive™ (IHI), a leading multi-channel marketing company, today announced the release of its latest Adverguide™ solution, a revolutionary smart ad technology with an integrated decision and recommendation engine that enables IHI customers to increase demand for products and services and reach their prospects anywhere.

The launch of Adverguide is already generating buzz in digital marketing circles for its ability to help marketers extend their online reach and enhance their lead-generation functionality right inside an ad unit. The Adverguide empowers marketers and enables them to provide a personalized, relevant recommendation to their customers no matter where they are visiting online -- whether it's on a website, channel partner site, social media site or across an ad network. The Adverguide consistently drives higher conversions compared to other display advertising options available today.

IHI's customers -- many of whom are leading retail, software, telecommunication, consumer electronics and technology companies -- have the ability to engage their prospects with a series of questions and deliver a product and solution recommendation all inside the ad unit. The Adverguide can deliver a personalized recommendation based on each prospect's preferences inside the advertisement.

Among the key features and attributes included in the Adverguide are:

  • Customized, targeted ads developed to fit each prospect's profile
  • Dynamic catalog based price and SKU updating
  • Real-time, site specific purchasing analytics
  • Centralized management of marketing assets and purchasing experience across ad networks, channel partner sites or any other digital location

"The release of Adverguide allows marketers to bring an informative, relevant and simple online research and  decision experience to their prospects by leveraging their existing content and catalogs and delivering them to their prospects anywhere,"  said Uzair Dada, CEO of Iron Horse Interactive.

Among the IHI customers already using the technology is leading provider of business software, SAP. With SAP® EcoHub solution marketplace, SAP is pioneering the use of social commerce trends in B2B by innovating how it engages with prospects.  SAP teamed with IHI to extend the reach of its community-enabled solution marketplace and motivate prospects to act as they were researching and evaluating business solutions online. The Adverguide is a regular feature on many pages of SAP EcoHub and is also featured on SAP Community Network sites and forums. The ads are used to help customers quickly find solutions that match their needs.  Within seconds, customers receive recommendations based on their answers to questions. They can even register within the Adverguide and view a pre-recorded product video. After implementing IHI's Adverguide on SAP EcoHub, SAP was able to exceed industry-leading engagement and conversion rates, as 77 percent of visitors received a product recommendation, 44 percent took the desired action of watching a video, and three percent requested a call back.

"The results we were able to achieve with Iron Horse Interactive's Adverguide technology for our SAP EcoHub were stunning," said Usman Sheikh, vice president of SAP EcoHub, Global Ecosystem and Partner Group at SAP. "By syndicating the Adverguide, we are able to extend the reach of SAP EcoHub beyond the site itself. The Adverguide has delivered higher conversion rates than traditional marketing tactics, with a significant number of visitors requesting to be contacted after viewing online demos right in the ads."

This announcement follows a string of milestone achievements which IHI has announced over the past several months. Among the key milestones the company has achieved in the past year alone are the growth of its client base by more than 30 percent, as well as record-setting revenue growth, and achieving industry-leading engagement and conversion rates for its customers.

For more information on Iron Horse Interactive, including a listing of customers, service offerings and recent company news, visit  

About Iron Horse Interactive:

Iron Horse Interactive is a multi-channel marketing company. Our technology platform and interactive services lets companies increase demand for products and services by reaching their prospects anywhere.  Whether prospects are on your website, a channel partner site, on a social media site, across an ad network or on a mobile device, our technology provides personalized recommendations that keep customers engaged and drives higher conversions.  To learn more about how our technology is helping some of the world's most recognized brands drive lead generation and product sales visit

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SOURCE Iron Horse Interactive