Iron Horse Interactive Reports Milestone Achievements

SAN RAMON, Calif., Sept. 14 /PRNewswire/ -- Iron Horse Interactive, a leading marketing technology and services company, today announced several of the milestone achievements the company has reached in 2010.

Most notably, the company announced the launch of its Version 2.0 Customer Interaction Management platform, Engage Engine™. Iron Horse Interactive's Engage Engine technology has received acclaim in digital advertising circles for being the first integrated customer interaction management platform that enables companies to bring all the critical components of the purchasing experience directly to their prospects no matter where they are visiting: online, in-store or via mobile.

Iron Horse Interactive's customers, many of which are leading retail, software, hardware, consumer electronics and telecommunications providers, rely on this technology to drive their digital advertising and e-commerce campaigns. The Engage Engine is tailored to meet the needs of each Iron Horse Interactive customer, enabling them to utilize online data and analytics, engage prospects with customized content, and deliver their e-commerce store directly to the sites  prospective customers are visiting.

The Engage Engine powers the entire suite of Software as a Service (SaaS)-based demand generation products that Iron Horse Interactive offers. Core offerings include the IHI Showcase, IHI Buying Guide, IHI Adverguide, and several other interactive services and marketing programs.   Each service is geared toward providing IHI customers with a targeted demand generation solution to ensure their digital campaigns are dynamic, engaging, and constantly driving maximum ROI by delivering industry leading conversion rates.

Several other milestones that Iron Horse Interactive has achieved since the beginning of the year include:

• Client growth: Iron Horse Interactive has continued to add some of the largest retail, telecommunications and technology companies to its growing client roster. Over the past year alone, the Company has increased its customer base by more than 30 percent.
• Record revenue growth: along with the client expansion, Iron Horse Interactive has achieved record revenue every year since 2007, and is projected to have another record year in 2010.
• IHI Adverguide launch: the Company announced the launch of its revolutionary IHI Adverguide offering earlier this year. The Adverguide is an e-commerce enabled, dynamic ad unit that simplifies the decision-making process for a prospective customer by providing them with a product recommendation within the ad and on the site they are visiting. Key features include e-commerce capabilities, built-in decision and recommendation engine, and real-time, site specific purchasing analytics. Since its recent launch, many Iron Horse Interactive customers have already begun implementing the technology into their digital campaigns and are seeing significantly higher engagement and conversion rates across the B-to-C and B-to-B areas.
• Industry-leading success rates: Iron Horse Interactive demand generation solutions deliver industry leading engagement and conversion rates.  Over the last 12 months across all of its Adverguide, Showcase and Buying Guide deployments, IHI delivered over 300 percent higher engagement rates and two to three times higher conversion rates as compared with existing marketing solutions.  

"The momentum we've sustained since the beginning of the year validates our commitment to providing a robust solution that enables our customers to implement more effective multi-channel marketing campaigns," said Uzair Dada, CEO of Iron Horse Interactive. "As we move forward, our aim is to continue evolving our platform so that our customers realize the full potential of their digital marketing campaigns, at every step -- from impression to interaction to engagement, in a completely personalized way no matter where their prospects are on the digital landscape."

These announcements are the first in what is expected to be a series of steps geared toward solidifying Iron Horse Interactive as a trailblazer in the digital advertising services landscape. Over the coming months the Company plans to rollout several new initiatives, including the launch of a cutting-edge consumer electronics purchasing and gifting platform, as well as newly enhanced features and upgrades to the already robust suite of services it provides to its growing customer base of the world's most respected brands.

For more information on Iron Horse Interactive, including a listing of customers, service offerings and recent company news, visit www.ironhorseinteractive.com.

About Iron Horse Interactive:

Iron Horse Interactive is a marketing technology and services company which was founded by technology and digital media veteran Uzair Dada. In less than two years since the launch of their platform, Iron Horse Interactive has built itself into the leading customer interaction management company, having achieved industry leading engagement rates and sales performance for its customers, many of which are the largest technology, consumer electronics, media and publishing, retail, and telecommunications brands in the world. For more information, visit www.ironhorseinteractive.com.

SOURCE Iron Horse Interactive