Ironman and Challenged Athlete Sarah Reinertsen Reveals "her After" is Refueling with Chocolate Milk

Reinertsen is Latest Athlete Featured in the REFUEL I got chocolate milk?™ Campaign

Jun 14, 2012, 07:00 ET from MilkPEP

NEW YORK, June 14, 2012 /PRNewswire/ -- As the first female leg amputee to complete the Ironman Triathlon World Championship in Kona, Hawaii, Sarah Reinertsen knows what it takes to face a challenge head-on and keep her body fueled for success. Reinertsen has teamed up with the REFUEL | "got chocolate milk?" Campaign to unveil her new "my After" ad at the Heroes, Heart & Hope Gala, an annual benefit hosted by the Challenged Athletes Foundation to raise funds for and awareness of physically challenged athletes. Reinertsen's new "got chocolate milk?" ad will debut in Woman's Running Magazine on June 19.


As Reinertsen gears up for her first Ironman in seven years and in her hometown of New York City on August 13, she understands the importance of taking care of your body and recovering properly. She refuels with lowfat chocolate milk after her tough training workouts so she's able to rebound effectively for her next bout of training. Lowfat chocolate milk is simple, effective and scientifically shown to help refuel the body so athletes can perform at their best during their next workout.

Reinertsen's new ad copy reads: "After a hard run, I'm exhilarated. That's when I refuel with lowfat chocolate milk for protein to build lean muscle and to replenish electrolytes. Some call it "runner's high" – I call it "my After."

Visit to see Reinertsen's new ad and exclusive behind-the-scenes photos and video from her ad shoot.