Is Email on Life Support as a Sales Effectiveness Tool?

Sep 16, 2013, 16:34 ET from Richardson

PHILADELPHIA, Sept. 16, 2013 /PRNewswire/ -- Richardson, a leading global sales training and performance improvement company, today posted a new blog post, Is Email on Life Support as a Sales Effectiveness Tool, on the Richardson Sales Excellence Review that challenges sellers to step up their game and find the best ways to communicate with clients and prospects, in response to email exiting the scene as an effective way to develop new clients and build relationships with existing clients.

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Building off of his blog, Top 10 Disruptive Technologies, Jim Brodo, Richardson's SVP of Marketing, raises the question: has the influx of new and more personal technologies put email on life support as a sales effectiveness tool? While email has created a cost-effective mass communications tool for marketers, subsequently, it is making it harder to reach the buyer and gain the attention of prospects. The blog post directs salespeople away from the safety net of email, and toward face-to-face networking, asking for referrals, calling clients and prospects, and even texting.

"Email is heavily ingrained in the way we work, operate, and communicate. But it's important to note that email has lost a lot of the shiny, new technology effect and is becoming less important as a sales effectiveness tool," says Jim Brodo. "As a sales professional, you'll be much more effective if you can adapt a variety of strategies and tactics to identify, maintain, and build client relationships."

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About Richardson
Richardson ( helps leaders prepare their organizations to execute sales strategies and achieve business objectives. Richardson has the expertise and resources to help clients scale their initiatives quickly and confidently across their entire sales force and supporting functions. Working together, Richardson identifies sales best practices, evaluates talent, builds capability and consistency through world-class sales training, and sustains necessary change. Through a proprietary customization process, Richardson ensures that each solution reflects the unique culture and values of its client, driving rapid adoption and lasting results.

Media Contact: Jim Brodo, SVP Marketing Richardson –

SOURCE Richardson