Is the Ability to Ask Questions for Free a Fundamental Right? Toluna Believes So

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Oct 19, 2011, 01:56 ET

WILTON, Conn., Oct. 19, 2011 /PRNewswire/ -- Toluna, one of the world's leading online survey respondent and technology providers, announces the successful mass adoption of Toluna QuickSurveys™, the company's web-based, DIY survey tool. This revolutionary tool, the first of its kind, enables anyone to create a survey for free while also benefitting from real-time, sophisticated reporting.

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"One of Toluna's key differentiators is its ability to leverage technology to improve the speed and depth of insight available to research professionals," states Frederic-Charles Petit, CEO, Toluna. "Toluna's QuickSurveys™ addresses the need for real-time information and insight at every end of the research spectrum -- truly democratizing the research process," Petit concludes.

"The notion of requiring anyone to pay money to ask a simple question, or even a hundred or thousand ones, to people they know offends our sensibilities," states George Terhanian, North American president and Chief Strategy Officer for Toluna, as well as the author of the recent article titled, "The democratization of market research," that appeared on Reuters.

"The ability to ask a straightforward question is a fundamental human right and a main reason why we are making available our powerful, enhanced QuickSurveys™ tool for free. If we were to charge for the right to use QuickSurveys™, we would, in effect, be suppressing a human right. We're definitely not in that business," Terhanian adds.

QuickSurveys™ links directly to Toluna.com -- enabling users to access opinions in real-time, and is free of charge to anyone who targets their own respondents, via email, blog, Twitter or Facebook.

Toluna QuickSurveys™ was recently released in 15 new markets: Netherlands, Poland, Canada, Brazil, Mexico, Japan, China, Russia, India, Belgium, Portugal, Sweden, Denmark, Finland and Republic of Ireland. The release of these new markets expands the global reach of this self-serve tool, giving people the ability to gain insight quickly and easily from even more respondents around the world. This new release adds to the existing markets of the US, UK, France, Spain, Italy and Germany.

Stay tuned for feature and enhancement announcements.

About Toluna

Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology.

Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online 'community' and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality and survey programming unparalleled.

Further, Toluna provides the industry's leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna's products include PanelPortal™ and AutomateSurvey™.

The company's QuickSurveys™ product actually integrates with www.toluna.com to capture real-time respondent feedback. QuickSurveys™ is a web-based, DIY survey tool that enables individuals to post questions of the Toluna.com community to generate insights, literally in real-time.

Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan, and Hong Kong.