Jun 26, 2015, 09:00 ET
BOSTON and MADRID, June 26, 2015 /PRNewswire/ -- ispDigital, a technology-based marketing services holding company building innovative cross channel marketing solutions at the intersection of paid, earned and owned media, today announced that Miguel Prieto has joined the company as global Chief Financial Officer. At ispDigital, Mr. Prieto will oversee the company's investments in Acceso, Antevenio, and Digilant, its earned, owned and paid operating companies, respectively. He is based in Madrid and reports to the CEO Don Epperson, who is based out of the company's headquarters in Boston.
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Mr. Prieto began his career in media in 1998 as Global CFO for Media Contacts at Havas. In 2004 he was named Global CFO as part of the founding team responsible for establishing Havas Digital Worldwide's global presence, where he was responsible for more than 40 countries and over 1,500 employees across 5 continents. In 2009, he was promoted to COO Regional Manager for Havas Media Spain and Portugal, one of the group's largest markets. In 2012 he took on the additional responsibility of General Manager for Havas Digital Iberia (Spain and Portugal), where he supervised the growing digital media business. Prior to joining Havas in 1998, Mr. Prieto was a senior business consultant at Arthur Andersen in Spain.
"In his fifteen years at Havas, Miguel proved to be an exemplary leader whose understanding of the digital media industry was second only to his commitment to being a business partner to the global business units and country managers," said Don Epperson, CEO of ispDigital. "As we continue to integrate our holdings into a unified service offering that can scale globally, Miguel's experience and leadership will ensure that we're providing a superior product while growing efficiently."
"I am thrilled to join ispDigital at such a pivotal moment in the company's growth," said Mr. Prieto. "The company's unique media strategy has the potential to be truly transformative, and I intend to ensure that we navigate the global economy effectively as we continue to grow and enter into new and developing markets."
Mr. Prieto was named one of Spain's top 100 chief financial officers in both 2009 and 2010 by Actualidad Económica. He holds a degree in economics and business administration from the Universidad Complutense de Madrid and a General Management Program from INSEAD CEDEP.
ispDigital is a technology-based marketing services holding company driving innovation and solutions at the intersection of earned, owned and paid media. Together Acceso (earned), Antevenio (owned), and Digilant (paid) provide cross channel and cross device, closed loop marketing solutions. Headquartered in Boston and Barcelona, ispDigital has offices in Brazil, Chile, Colombia, France, Italy, Mexico, Panama, Peru, Spain, the United Kingdom, and the United States. ispDigital is majority owned by Inversiones y Servicios Publicitarios (ISP), an investment company fully owned by the Rodés family. For more information visit www.ispdigital.com.
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