It Works! Expanding into Six Additional Countries

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Feb 04, 2014, 08:30 ET

BRADENTON, Fla., Feb. 4, 2014 /PRNewswire/ -- A consumer wellness products and lifestyle company is making big plans for 2014 global expansion. It Works! skincare and body contouring products are available Feb. 1 in Denmark, Finland, Germany and Spain, and in March, Norway and Switzerland.

(Logo: http://photos.prnewswire.com/prnh/20140204/PH58235LOGO )

That puts It Works! in 18 countries total.

"We continue to see more opportunities for It Works! to expand worldwide," said CEO Mark B. Pentecost. "Our domestic growth in the United States demonstrates that we have a unique opportunity for It Works! products and independent distributors through expansion internationally. People across the globe desire instant-results while maintaining a healthy body inside and out."

It Works! is also improving its systems in the 12 countries where it already operates. In the first quarter, It Works! is adding an additional warehouse in Europe. So that customers may receive products quickly and efficiently, Canada and Australia will receive in-country shipping from new It Works! facilities, and Australia's economy is getting a boost with recently announced in-country manufacturing.

Pentecost made these announcements at the company's annual conference in Tampa, where 10,000 people attended Freedom 2014 at the Tampa Convention Center. The conference had a $2.3 million economic impact, according to local convention bureau executives.

In November 2013, It Works! launched in France, making that the 12th country where the company does business.

Founded in 2001, It Works! is one of the fastest-growing consumer lifestyle direct sales companies. Inc. ranked It Works! No. 436 on its 500 list for 2013. The company is enjoying a 1047-percent growth over the past three years. It Works! debuted at No. 56 on the Direct Selling News Global 100, the annual industry ranking produced by Direct Selling News magazine. It Works! offers a variety of daily-use, instant-results products, including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. The company currently offers 31 health and beauty products, and pays commissions to more than 60,000 independent distributors worldwide. Visit www.itworksglobal.com for additional information.

For additional information, interview, image and product sample requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.

News Contact:
Marjorie Comer
Axia Public Relations for It Works!
888-773-4768, ext. 312