Italian Trade Agency and Bar Convent Brooklyn Join Forces to Promote Italian Spirits

NEW YORK, Aug. 24, 2020 /PRNewswire/ -- After a very successful partnership with the United States Bartender's Guild, the Italian Trade Agency (ITA) is reaching a broader audience by launching another webinar series with industry-renowned trade event Bar Convent Brooklyn (BCB). Due to the current COVID-19 circumstances, the 2020 edition will take place entirely online. Until the trade can meet again in person, BCB has launched an educational platform dedicated to connecting fellow industry professionals and addressing the needs of the hospitality sector so badly hit by this global pandemic.

The goal of the ITA's Spirits Promotion Project is to "showcase the variety of Italian Spirits to the consumers and instill in them a newfound appreciation for the unique characteristics, notes, and ingredients of each product" says Trade Commissioner Antonino Laspina.

The Italian Spirits webinar series, guided by industry expert Livio Lauro, will kick off at the end of August and run through the beginning of September, featuring three events dedicated to the trade and one exclusively for members of the press.

August 24, 2020 @ 4:00 PM EST / Amaro: the Bitter, the Better? featuring Ramazzotti, The Spiritual Machine, Meletti & Montenegro.
Italian Amari serve as more than just drinks, and there's never been a more perfect time to better understand this bitter Italian liqueur.
REGISTER HERE!

August 27, 2020 @ 4:00 PM EST / International Food Pairing with Italian Spirits featuring Italicus, Pallini, Polini & Toschi. 
Learn how to combine the flavor of global dishes with its perfect Italian drink for the best sensory experience.
REGISTER HERE!

August 31, 2020 @ 4:00 PM EST /  A Blast from the Past: Vintage Italian Cocktails featuring Casoni, Cocchi, Gin Engine, Luxardo & Poli.
Modernize your cocktail list and impress your patrons by adding some old-school Italian favorites.
REGISTER HERE!

September 9, 2020 @ 4:00 PM EST / Around the Boot with Italian Spirits
By invite only.

About the Italian Trade Agency
Since 1926, the Italian Trade Commission, with 78 offices in 66 countries worldwide, has been the Italian government agency entrusted with the mission of promoting trade between Italian companies and foreign markets. The Food and Wine department, based in New York City, works on increasing the awareness of the Italian products in the U.S. For all the activities regarding alcoholic beverages, see http://italianspirits.us/.

About Bar Convent Brooklyn
At Bar Convent Brooklyn, bar and beverage professionals are invited to network with peers and learn about new trends, techniques, and products in the domestic and international markets. Attendees can also attend demonstrations, keynote addresses, and panel discussions with leading industry experts. Exhibitors at Bar Convent Brooklyn are carefully curated to feature primarily premium, craft spirit brands, and mixers. For more, visit www.barconventbrooklyn.com.

CONTACT: Daniela Porro, (212) 848-0327, [email protected]

SOURCE Italian Trade Agency

Related Links

https://www.ice.it/en/