Italy's Casino di Venezia installs IGT's sbX(TM) Casino Management System

Install marks the thirteenth sbX(TM) system to go live around the world

Jun 29, 2010, 09:00 ET from IGT

LAS VEGAS, June 29 /PRNewswire-FirstCall/ -- International Game Technology (NYSE: IGT), a global leader in creating the games players love and network systems that improve the player experience, announced today the installation of sbX™ at Casino di Venezia in Italy.

With its thirteenth installation worldwide, sbX™ continues to gain momentum. "After operating IGT Casinolink® for many years, the integration with sbX™ provides Casino di Venezia more comprehensive information and helps simplify their floor management decisions," said Ali Civile, sales director for IGT Europe. "Casino di Venezia's management expressed their excitement with the installation of sbX™ and were thrilled with the smooth transition and installation along with IGT's professionalism throughout the process."

Casino di Venezia went live with 100 IGT AVP® machines, each offering from one to six games. By using the IGT AVP® platform together with sbX™, the property can now quickly and simply introduce new themes to their floor. The casino implemented a successful marketing campaign in advance of the sbX™ games launch which helped to bring in excited players looking to take advantage of this new technology.  

Casino di Venezia implemented sbX™, strategically banked games for maximum performance and is taking full advantage of AVP® multi-game capabilities. Players can identify their favorite concepts and try similar games on the same machine. And the casino is able to continuously analyze and dynamically adapt their floor.

sbX™ is currently installed at ARIA at CityCenter and Monte Carlo Resort and Casino and will install at The Cosmopolitan of Las Vegas. Also in the US, the sbX™ Tier One package is currently installed at Ameristar St. Charles Casino Resort, Barona Resort and Casino, Colusa Casino, FireKeepers Casino, MGM Grand Detroit, Motor City Casino Hotel, IP Biloxi Casino Resort, and The Orleans Hotel and Casino. And on an international scale, sbX™ is installed at Casino d'Evian in France and Grand Casino Helsinki in Finland, and will install at Casino de la Vallee in Italy.

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