It's A Big Deal - Kellogg's® Mini-Wheats® Cereal Packs Maximum Taste And Nutrition In Its Little Biscuits

BATTLE CREEK, Mich., May 7, 2012 /PRNewswire/ -- As an adult, you might think that to get the energy and nutrition you need to start your day off right, breakfast has to be BIG - eggs and bacon big,  French toast and sausage big, steel-cut oats big. This spring, Kellogg's® Mini-Wheats® cereal is challenging adults to think again about big breakfasts by taking a look at the superior nutrition found in this little biscuit.  

Kellogg's Mini-Wheats cereal has eight layers of whole grain fiber in each little biscuit. Each bowl has 96 percent (1) of the Dietary Guidelines recommended amount of whole grains, which helps keeps adults full and satisfied. With more fiber and whole grains, and less sugar and fat than other popular breakfast choices, it's one BIG breakfast packed into every bite.

"I may look small, but don't be fooled," said brand mascot Mini™. "I'm a big breakfast packed into a little biscuit! The nutrients I offer help adults get up and at 'em every day."

Solving the Breakfast Conundrum
According to the Kellogg's "Breakfast in America" survey (2), nearly half of all adults are looking for a breakfast that gives them energy and doesn't leave them feeling hungry, and one-third admit they feel tired and sluggish when they skip it altogether.  What these adults may not know is that a serving of Kellogg's Mini-Wheats cereal contains more fiber and whole grains than steel-cut oats or eggs and toast.

"Kellogg's Mini-Wheats cereal is a great solution for adults who want a fast, filling, delicious and nutritious breakfast," said Stacey Krawczyk, M.S., R.D., senior nutrition marketing, Kellogg Company. "The fiber, whole grains, and protein in Kellogg's Mini-Wheats cereal and a cup of skim milk contribute to a full and satisfied feeling all morning."

Big Breakfast, little biscuit
To educate adults about the big breakfast benefits in a little biscuit, Kellogg's Mini-Wheats cereal is launching national advertising, including TV, digital, print and online engagement, and special programs to connect with consumers.

The Big Breakfast, little biscuit ads feature brand mascot, Mini, and help educate adults about how a cereal like Kellogg's Mini-Wheats cereal can help them stay full longer in a fun and memorable way.

For more information, visit www.frostedminiwheats.com or www.Facebook.com/FrostedMiniWheats.

About Kellogg Company
Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Every day, our well-loved brands - produced in 17 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®,  Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

(1) USDA recommends consuming a minimum of 48g of whole grains a day. Kellogg's®  Mini-Wheats® Bite-Size Original cereal has 46g per serving.

(2) "Breakfast in America" survey findings, ©2011, NPD Group

SOURCE Kellogg Company