It's Not Me, It's You: An Official Breakup Letter to My Old Hair Removal Routine

CAMBRIDGE, Mass., Aug. 20, 2025 /PRNewswire/ -- Dear Wax Strips, Tweezers, Razors, Lasers and all you other traditional hair removal methods,

We need to talk...

After years of stubborn stubble, nicks and burns, I think you knew this was coming. Our relationship has always been a bit, one-sided. I gave you my time (seriously, so much time), my money and my trust, but I never got the lasting results I needed. And now, it's time I moved on. There's someone new in my life – Philips Lumea IPL – and they're everything I've been searching for.

Let me tell you about them, because Philips Lumea Intense Pulsed Light (IPL) is already turning heads (and legs, and arms…). As the global no. 1 IPL brand, now entering the United States market¹, Philips brings 25 years of research and proven results right into my home. No more frantic bathroom sprints or last-minute waxing appointments. Philips Lumea IPL offers a gentle, effective alternative to everything you've put me through.

With its advanced IPL technology, Philips Lumea IPL treats hair at the root, sending follicles into a resting phase. Hair sheds naturally and growth is inhibited. The result? Salon-like hair removal from the comfort of my home. In just two sessions, I could see visible results. In three sessions, over 90% of unwanted hair was gone². And with touch-ups only needed every four weeks, I've reclaimed my time and my confidence.

You know what gets me about the Philips brand? Its innovation. Improving lives has always been at the heart of everything the brand does. "Here at Philips, we have always pushed boundaries in beauty tech to empower people to feel confident in their own skin," said Rafael Viestel da Silva, Philips Grooming and Beauty Marketing Director. "Philips Lumea IPL brings the science behind salon-like results into the home, delivering powerful, long-lasting hair removal that's easy, comfortable and truly transforms the everyday routine."

Here's why I'm crushing hard. Philips Lumea IPL is clinically proven to deliver long-lasting smooth skin³. And during the initial treatment period, half as many treatments are needed as with other leading IPL brands⁴. That's not just talk; it's been tested by over 3,000 consumers and currently is used by over six million people around the globe. Plus, Philips Lumea IPL has SenseIQ Technology that uses sensors to measure my skin tone and suggest a comfortable light intensity setting that's even suitable for sensitive areas⁵. And since Philips Lumea IPL 9000 Series comes with four attachments, just about every inch of me⁶ gets the VIP treatment, from face to underarms, bikini line and legs. It even has a free app that I have the option to download via the Apple App Store or Google Play that gives me personalized guidance and reminders, ensuring I get my best results.

So, to wax strips, tweezers, razors and lasers everywhere: thanks for the memories (or not!) but I'm ready for something better. Philips Lumea IPL is available now exclusively in Amazon's U.S. store with a suggested retail price of $399.99 - $579.99 and an extended five-year warranty with product registration. The future is smooth, and I'm stepping into it feeling free.

No hard feelings, but I won't miss you.

Sincerely,
Embracing Smoothness (and Loving It!)

About Royal Philips 

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips' patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18.0 billion and employs approximately 67,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

¹ Market leader research institute, retail value MAT Dec '24. Outside US only.
² Median results on lower legs
³ Measured on lower legs at 12-month follow-up, 84% of participants agree or strongly agree
⁴ Bi-weekly treatments vs weekly treatments in first 4 weeks
⁵ Excluding contraindicated areas
⁶ Excluding contraindicated areas

SOURCE Philips Beauty