It's Our Birthday! FSA Store® Celebrates 15 Years of Innovation and Guaranteed-eligible Shopping with FSA Day™

As the first and leading online store dedicated to the needs of more than 35 million flexible spending account (FSA) users, FSA Store offers special pricing and easy access to FSA education in preparation for benefits open enrollment

DALLAS, Sept. 11, 2025 /PRNewswire/ -- FSA Store, the first and leading online retailer dedicated exclusively to the needs of people who are enrolled in flexible spending accounts (FSA), is celebrating its 15th birthday with special savings and easy access to educational assets for the 35 million people who are enrolled in these tax-free accounts. This celebration coincides with the kick off of the annual benefits open enrollment season and is intended to empower individuals and families with the knowledge and tools to make the most of their pre-tax healthcare funds.

Shoppers visiting FSA Store on September 15-17 will receive 15% off sitewide on orders of $50 or more, along with stackable discounts across multiple categories like Caring Mill^®, Caring Mill^® by Aura, skincare and mom & baby. In addition, don't miss FSA Store's "Win Your Cart Sweepstakes." To enter, simply build your dream cart of $500+ with your favorite FSA-eligible products, no purchase necessary. On September 15, 15 lucky winners will be selected to receive $500 in store credit toward their cart*. 

Consumers enjoy peace of mind knowing that everything on the site–more than 2,500 items–is guaranteed eligible. From skincare and sun protection to infant care, over-the-counter medications, high-tech health monitors and wearables, and home healthcare products–every item is FSA eligible. To deliver added value to account holders, FSA Store also offers Bundles, which save time and money by pre-packaging products that address specific health needs, such as the Student Athlete Bundle, Hi-Tech Pain Relief Bundle, and the Medicine Cabinet Essentials Bundle. Health-E Commerce also created Caring Mill, a private-label line of healthcare products that delivers high-quality products at affordable prices.

"It's our birthday at FSA Store, but we're giving consumers the gift of savings and education," said Keri Kaiser, chief revenue officer for Health-E Commerce^®, the parent brand to FSA Store. "FSAs allow consumers to reduce taxable income and save on everyday healthcare expenses, but far too many people still miss out because they don't understand how these accounts work or what's covered. We're on a mission to change that, and FSA Day is just one more example of our commitment to simplifying tax-free health benefits for individuals and families."

Lack of education can be costly for FSA users who collectively forfeit an estimated $3 billion each year because they are unaware of how their account works and how to use their funds. To address this need, FSA Store offers a free FSA Learning Center that features:

• Comprehensive Eligibility List™: FSA Store offers a comprehensive, searchable eligibility list that makes it easy to find the product or service consumers need. The Eligibility List also helps when planning contributions for the upcoming year.
• FSA Calculator: This interactive tool helps account holders estimate how much they should contribute to their FSA and how much they can save in taxes by enrolling in this benefit.
• That's Covered?: Learn about surprisingly eligible ways to spend FSA funds, from period panties to health trackers to weight loss, and more.
• Wallet Watcher: Articles and information that explain the basics of how FSAs work and that help account holders stay on track with contributions, deadlines, and rules.
• Getting Ahead: Expert insights that explain the tax benefits of FSAs and how to stay compliant when filing yearly tax returns.
• Insider Shopping: Curated tips from benefits specialists and real FSA users that provide inspiration for how FSAs can be used to support everyday health needs for people at any age and stage of life.

What is an FSA? An FSA is a tax-advantaged account that consumers can enroll in through their employer-sponsored benefits program. Employees and/or employers can contribute to the account through pre-tax payroll contributions. This reduces the employee's taxable income and helps them pay for a wide range of qualified medical expenses. FSA-eligible expenses are determined by the Internal Revenue Service. FSA funds are "use-it-or-lose-it," meaning unused balances may be forfeited at the end of the plan year, unless an employer chooses to offer a rollover or grace period option. The potential to forfeit unused funds makes FSA education essential for employers and individuals.

*To be entered in this Giveaway, all online entry qualifications must be met by the end of the Giveaway Entry Period. Items must be added to your cart but not purchased as of 9/15 at 5:59 a.m. ET. See Official Rules here.

About Health-E Commerce
Health-E Commerce is the parent brand to FSA Store and HSA Store, online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill, a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce brands have led the direct-to-consumer, e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce plays an essential role in advocating for expanded eligibility of important new products and telehealth services within the list of eligible medical expenses.

SOURCE Health-E Commerce