It's Starting to Feel Like a Northern California Habit

The Habit Burger Grill Opens Second Northern California Location in Pleasanton, CA With Charity Events to Benefit Bob's, the Tri-Valley YMCA and ProStart Charity Partners

Feb 13, 2012, 10:00 ET from The Habit Burger Grill

PLEASANTON, Calif., Feb. 13, 2012 /PRNewswire/ -- The Habit Burger Grill, a California-based restaurant brand, announced today the opening of its second Northern California location on Wednesday, February 22 in Pleasanton located at 6770 Bernal Ave. Suite 410. With an existing restaurant in Walnut Creek, and 50 locations across California and Arizona, The Habit continues its expansion in its home-state with this new restaurant in Pleasanton, and will also be opening two more restaurants in Northern California in early 2012.

Eager Pleasanton and local area residents can get a sneak peek of the tasty menu during their charity tie-in events on Sunday February 19, and Monday, the 20th. On Sunday, The Habit will be open for lunch (from 12-2 p.m.) and dinner (from 5-7 p.m.) and on Monday the 20th will be open for lunch (12-2 p.m.) and will donate 100% of all proceeds on those days to Bob's, the Tri-Valley YMCA and ProStart (respectively).

The Habit in Pleasanton officially opens for normal business hours Wednesday, February 22, 2012. Compared to other "fast casual" or other "gourmet burger" establishments, The Habit Burger offers high quality and great service at reasonable prices ($2.95 for an original 'Charburger'). The Habit also serves freshly grilled sandwiches, specialty salads tossed to order, onion rings, sweet potato fries and a variety of hand-blended shakes and malts.

"We are thrilled to open our second location in the Northern California area. With the success of our previous location in Walnut Creek, we are optimistic that our second Bay area location in Pleasanton will be yet another 'Habit' worth repeating," says Russ Bendel, President and CEO of Habit Restaurants, LLC. "We are also thrilled to be expanding further into Northern California in 2012 with two more Habit Burger Grill locations in San Mateo and Napa."

The Habit is best known for their made-to-order "Charburgers" grilled over an open flame and their friendly, inviting service. They use only fresh, quality ingredients, and always live up to their motto: "There's No Substitute For Quality!" 

Follow The Habit on Facebook at, on Twitter at @HabitBurger and on YouTube at For more information, visit their website at

*Photos available upon request*

About The Habit Burger Grill
Over 40 years ago, The Habit opened in Santa Barbara, California.  Soon after, 16-year old Brent Reichard got his first job flipping burgers there and a few years later he and his brother Bruce made the life-changing decision to buy it.  Through hard work and dedication The Habit has grown a lot since then, but remains focused on one simple philosophy – always deliver high quality food and great service at reasonable prices.

Christine Kirk
Social Muse Communications
Phone: 323-371-9004

SOURCE The Habit Burger Grill