IT'SUGAR Makes Mischief This Halloween With Its Most Spine-Chilling Campaign Yet: One Scary Election
Beginning September 14, Ghouls and Ghosts Across the Country Are Invited To Show Which Candy-Date Scares You The Most Through a Collection of Exclusive "Trump or Treat" and "Hilloween" Candies
Sep 14, 2016, 09:52 ET
DEERFIELD BEACH, Fla., Sept. 14, 2016 /PRNewswire/ -- IT'SUGAR, the sweet experiential candy retailer, today revealed its most frightening Halloween campaign yet: One Scary Election. As the 2016 U.S. Presidential election heats up and continues to spook America, IT'SUGAR retail locations nationwide will be getting into the Halloween spirit to celebrate the "candy-dates."
Along with not-to-be-missed window displays at IT'SUGAR stores, One Scary Election will give customers the opportunity to purchase various exclusive products inspired by Donald Trump and Hillary Clinton: "Trump or Treat" and "Hilloween" candies. The truly unique, and similarly-hued Donald Trump will be represented, appropriately, as a pumpkin, while the wickedly ruthless Hillary Clinton will find her home as a witch. Candy connoisseurs alike can eat away their sorrows about the future of the country with a "Hilloween" Candy Corn Box or a "Trump or Treat" Candy Pumpkin Box.
"At IT'SUGAR nothing is off limits, and the upcoming election is certainly no different," said Jeff Rubin, founder and CEO of IT'SUGAR. "With One Scary Election this Halloween, IT'SUGAR will hopefully provide our customers with a much needed laugh as the sometimes frightful campaign trail continues."
Known for its outlandish sweets and irreverent merchandise offerings, IT'SUGAR has no plans to slow down this hair-raising holiday season. Feel like impersonating the devilish Donald Trump? Get into character with the exclusive Trump Giant Lollipop - a sweet confection molded into Trump's infamous coif. Outside of the edible treats, customers can also get a hold of Hillary action figures, Hillary and Trump Toilet Paper, Trump Sunglasses, Hillary and Trump Socks and a Hillary Bop Bag.
Consumers can join IT'SUGAR as America heads to the figurative grave when One Scary Election opens to the public on Wednesday, September 14. So grab a pitchfork, heat up that caldron and join IT'SUGAR to show America which candy-date scares this country the most. Want to cast your official ballot? Head to www.itsugar.com/vote to place your vote and receive a 10 percent coupon code for use online or in-store.
For more information and to purchase products online, please visit http://itsugar.com.
About IT'SUGAR
Founded by Jeff Rubin in 2006, this sweet experiential retail experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT'SUGAR Empire consists of over 90 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego, and Palm Beach. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT'SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.
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SOURCE IT’SUGAR