IU Lubricant Study Examines Effect of Lubricants

Pure Romance Continues to Educate the Masses

Dec 13, 2010, 05:00 ET from Pure Romance

CINCINNATI, Dec. 13, 2010 /PRNewswire/ -- A recent survey by researchers at Indiana University has found that women who used lubricants during sex, reported significantly higher levels of satisfaction and pleasure.

The study, involving 2,453 women, is the largest systematic study of this kind. Despite the widespread commercial availability of lubricants there remains a gap in knowledge concerning its role in alleviating pain or contributing to other health issues.

Pure Romance, the nation's largest in-home party plan, provided in-kind support for the study.

"Pure Romance strives to be on the cutting edge of research in sexuality and sexual health," said Erin Hoschouer, AASECT Certified Sexuality Educator and Director of Training for Pure Romance.  "Which is why Pure Romance has invested in a long-standing research relationship with world-renowned researchers at Indiana University's Center for Sexual Health Promotion that dates back to 2004."

With over 70,000 consultants servicing and educating over 5 million women every year through parties it is important to have strong and accurate information on why these products truly do create a better quality of life.

"We have long recommended the use of lubricants to aid in sexual pleasure," said Hoschouer. "This study finally provides the scientific research to legitimize our work. It is very important to us that we are responsible when gathering information to educate our consultants who in turn educate the consumers."

The results of the IU study demonstrate how lubricants are associated with a higher rating of sexual pleasure and satisfactions leaving fewer reports of genital symptoms and pain. The study also revealed the ways consumers use the lubricants. Use is primarily defined as happening during foreplay or sex play with a partner and from there then incorporated into a couple's sexual experience.

"We have given thousands of women the confidence to take charge of their own destiny and open the doors of communication in their bedrooms," said Hoschouer. "But now it's time for us to turn this success into a significant avenue of education for our consultants and our consumers thus furthering their efforts to live healthier, happier lives."

About Pure Romance:

Founded in 1993 by Patty Brisben, Pure Romance is the nation's leading direct sales company specializing in relationship enhancement products. Through its unique in-home party format, it offers women a comfortable environment in which to purchase a full line of pampering and intimacy products and learn more ways to enhance relationships. Women over 18 have the opportunity to supplement income, or become fully-independent business owners by working as a Pure Romance Consultant. Pure Romance has over 100 full-time employees, over 70,000 Consultants nationwide and reaches over two million consumers a year. It is headquartered in Cincinnati, Ohio. For more information, visit www.pureromance.com.

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Erin Hoschouer


Debby Herbenick


Media Contact:

Genine Fallon, 513-236-4839, genine@pureromance.com

SOURCE Pure Romance