SAN JOSE, Calif. and CAMBRIDGE, Mass., June 14 /PRNewswire/ -- iVdopia (www.ivdopia.com), the largest video and rich media mobile advertising network, and Jumptap (www.jumptap.com) have announced a partnership in which iVdopia will provide Jumptap with a pre-app video mobile advertising solution.
The pairing teams up two significant players at a time when competition is building in the mobile advertising field: iVdopia, which has introduced numerous innovations, from pre-app video to the new Future5 HTML5 ad-authoring technology; and Jumptap, the network that offers the broadest range of advertising solutions, including search, display and rich media, video and in-app advertising from a single platform.
"iVdopia's proprietary technology is reshaping advertising on mobile," said Chhavi Upadhyay, iVdopia Chief Operating Officer. "As the mobile space continues to heat up, establishing a partnership between iVdopia and Jumptap puts both of our companies in a winning position. iVdopia's innovations enable users to enjoy the most engaging and powerful mobile advertising available. Providing pre-app interstitials to Jumptap allows an even larger audience to experience one of the more revolutionary breakthroughs in mobile advertising."
"The addition of pre-app interstitial videos from iVdopia is yet another example of our commitment to deliver the most engaging experiences to mobile consumers," said Paran Johar, CMO of Jumptap. "Our video ad solutions – like all of our mobile ad solutions – are powered by consumer intelligence, which delivers the highest ROI for advertisers and better yields for app developers."
Smart phone use played the largest role in the increase of mobile video, which increased by 57 percent, to 17.6 million people, year over year, according to a 2010 Nielsen report. U.S. consumers watch an average of nearly four hours of video on mobile phones every month, positioning mobile advertising as the next major advertising frontier.
In March 2009, iVdopia, which now has more than 100 million monthly mobile video impressions, was the first company to introduce pre-app mobile video ads that let users stay within the application. With a legacy of mobile video innovation, iVdopia launched the first social media ads for mobile with Talk2Me, introduced the first high-def ads on the iPad, and more recently introduced the Future5, which makes Flash-like mobile ads possible with a revolutionary, easy-to-use HTML5 ad-authoring technology.
"Connecting with the ever-expanding mobile audience is so key, especially with more than 60 million Americans using such devices, and the numbers are demonstrating that video is the most effective means of doing this," said Saurabh Bhatia, iVdopia co-founder and Chief Business Officer. "iVdopia and Jumptap together can serve an even larger audience that has come to expect the eye-popping visuals and engaging clips that are becoming commonplace in mobile video and rich media advertising."
iVdopia (www.ivdopia.com) is the largest video and rich media mobile advertising network, pioneering rich media and video advertising on smart phones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns. The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.
Jumptap operates the largest independent premium mobile advertising network in North America, offering the largest unique user footprint with a penetration of approximately 63 million unique visits a month in the U.S. alone. Jumptap leverages its highly advanced algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. Flexible solutions offer both fixed CPM and bidded CPC campaigns. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.