iVdopia, the Leader in Rich Media and Video Advertising on Mobile, Engages Users With Its Latest Innovations in Ads Featured on the Movie Challenge Lite Application

SAN JOSE, Calif., May 26 /PRNewswire/ -- iVdopia (www.ivdopia.com), the pioneer in video and rich media advertising on mobile, has paired innovation with interactive options to deliver to publishers one of the most effective means of generating revenue. Ongoing campaigns running on the Movie Challenge Lite application are the latest to give publishers a combination of iVdopia's industry firsts.

"We are very pleased with the high-value sponsorship campaigns that iVdopia is running on our apps," said Conor Winders, CEO of Redwind Software, the publisher of Movie Challenge Lite. "iVdopia has Fortune 500 brands advertising on our apps. iVdopia Network provides us with much higher revenue than those on other traditional banner ad networks, as the brands are well suited for our application and generate revenue through brand-sponsorship campaigns."

Movies Challenge Lite, the "lite" version of the critically acclaimed film trivia application Movie Challenge, tests the knowledge of everyone from the casual movie buff to the diehard film fan with multiple difficulty levels. Reviewers have described Movie Challenge as "the must-have movie trivia application for the iPhone" and touted the application for its "great graphics" and "interesting gameplay."

"The latest applications require the best in advertising innovation," said iVdopia co-founder Chhavi Upadhyay. "iVdopia continues to introduce new ad formats – more than any other ad network – giving the company an unprecedented string of industry firsts in mobile advertising. And by giving users a host of interactive options, from purchasing tickets to sharing an ad via Facebook or Twitter, iVdopia provides publishers with sponsorship campaigns that users respond to – all while keeping them in the application."

Various ads from iVdopia running on Movie Challenge Lite feature the latest mobile advertising breakthroughs from iVdopia, which in March 2009 introduced the first mobile ads that let users stay within the application. More recently, the company launched the first social media ads for mobile with Talk2Me and the first high-definition ads on the iPad.

In a recent campaign for the Universal Pictures film "Repo Men," publishers earned as much as five times the revenue of banner ads by using iVdopia video ads. User engagement on iVdopia's Talk2Me interactive social video campaign for another recent ad was up to three times better for post-click engagement than previous campaigns as users were presented with multiple ways of interacting with the brand. The additional options have resulted in improved engagement.

"iVdopia once again delivers the latest in video and rich media advertising innovation, which has given publishers like Redwind another means of more effectively connecting with users," said iVdopia co-founder and Chief Business Officer Saurabh Bhatia. "Much like with previous mobile campaigns for ads delivered by iVdopia, the ads featured on such apps as Movie Challenge Lite demonstrates that users not only respond to the ads but stay engaged with the application, which translates into more revenue for publishers."

About iVdopia

iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on smartphones, including Pre-App video and social networking options on smart mobile devices, and high-definition video ads for the iPad. iVdopia's brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Universal Studios, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

The holding company Vdopia Inc. is the fastest growing, venture-funded advertising technology company focused exclusively on premium audiences in the world. The privately held, venture-backed company is headquartered in Silicon Valley and has offices in San Jose and Los Angeles, CA, New York, NY, Chicago, IL, and Gurgaon and Mumbai, India.

SOURCE iVdopia