EL SEGUNDO, Calif., Nov. 1, 2018 /PRNewswire/ -- For medical professionals, every second counts during an emergency. Their only line of defense is to stay cool, comfortable, and prepared. They are in a race against the clock and this is the race that matters most. This was the insight behind Arya, the new high-performance collection, and its supporting advertising campaign by Jaanuu, the preeminent direct-to-consumer brand in the global medical apparel industry. Jaanuu has an unparalleled breadth of medical apparel collections, each with a unique performance fabric and an elevated level of style. Recognizing that every day for a medical professional is different and no day is easy, Jaanuu is committed to giving medical professionals different styles and fabrics to meet their needs. Arya, an athletic inspired collection, is engineered for rapid response and unconfined movement. It is anchored in JeoFlex™, a breakthrough technical fabric designed to be extremely lightweight, breathable, and strong.
Committed to putting consumer research at the forefront of their design innovation, Jaanuu surveyed over thousands of medical professionals and held small focus groups to better understand what they need from their scrubs. Overwhelmingly, Jaanuu learned that the need for speed and performance ranked highest, during emergency situations when running is the immediate response. Arya (which in Sanskrit can mean extraordinary, noble) comes in response to those needs, marking the continued expansion of Jaanuu's portfolio of stylish apparel collections and groundbreaking fabrications.
Augmenting its suite of innovative, proprietary fabrics, JeoFlex™ was designed to Jaanuu's specifications by Jaanuu's Design Director and a team of textile experts. Made to move freely and breathe easily, the four-way stretch, high-performance fabric wicks moisture away from the body and is quick to dry. An antimicrobial finish keeps its fabric protected, and its wrinkle- and fade-resistant properties add to its ease and durability.
The Arya collection features fits which are relaxed yet tailored, with multiple forms of pocket storage (zippered, layered, and extra deep) and D-ring badge holders. Inspired by athletic wear, it's also distinguished by subtle reflective-tape accents that set these scrubs apart from anything else in the market. Arya launches with an initial collection of five pieces for women: two tops, two pants, and one jacket. They include v-neck and half-zip tops ($39-$44) and skinny and drawcord cargo pants ($49) in black, heathered grey and heathered navy JeoFlex™, complemented by a zip front jacket ($69), crafted in PonteLux™, one of the company's other proprietary fabrics.
"Emergency 'code' situations in hospitals and clinics demand performance fabric that enables the medical professional to keep up with fast-paced, high-stress situations," explains Jaanuu Design Director Shireen Jamehdor. "Our new JeoFlex™ fabrication is designed to deliver speed and performance in a stylish new collection unlike anything in the industry."
"We took a scientific approach to design JeoFlex™ and the Arya collection, emphasizing lightweight comfort and rapid-response performance," said Shaan Sethi, Founder & CEO of Jaanuu. "Medical professionals often pick scrubs based on what they're doing that day, or how they're feeling, and with our merging of fashion and function, Jaanuu has a solution for them each and every day. No other brand has the breadth of fabrics, styles, and functionality, and we're only at the tip of the iceberg in terms of what is to come from Jaanuu."
Launched in 2013, Jaanuu is the leader in contemporary medical workwear, runway-inspired scrubs, lab coats and footwear reflecting some of today's most popular fashion trends. Jaanuu transformed the market upon its launch as a direct-to-consumer brand embracing the mission to help professional women look their best and feel confident. Along with its fashion-forward styles, Jaanuu is also distinguished by its proprietary fabrications ForminaFlex™, PrimaDrape™, PonteLux™, JeoFlex™ and 5280Flex™, which incorporate odor fighting, antimicrobial-finished fabric to restrict the growth of bacteria, and premium stretch fabric blends manufactured to stay soft and wrinkle resistant in harsh hospital conditions. Visit the website: www.jaanuu.com. Follow Jaanuu on Facebook, Instagram, Twitter,and Pinterest.